How well do you know your visitors? Where do they live and are you marketing to the right areas to attract more visitors to your business and region? To better understand your customers, Central Counties (CCT) strongly recommends collecting their postal codes and using the Visitor Research Program. Through our program, CCT is able to analyze the data of your visitors and customers to help you target your marketing based on their postal codes and demographics. This includes the Forward Sortation Areas (FSA) – the first three characters of a postal code, the cities/towns that have a high concentration of your visitors and areas that should be more heavily promoted to.
The following areas have been identified as the top five locations for visitors coming to the Central Counties region. Click on the Visitor Research Program links below to discover the demographics and how the profiles compare for the top five.
Note that the reports use Ontario as the benchmark and identify different variables that have either a higher concentration (high index of over 100) or a lower concentration (low index of under 100) to the province.
In addition to the top five areas of visitation, the following links provide the demographics of the geographic region Central Counties as a whole and the three individual regions.
These Visitor Research Program reports represent sizable geographic areas. An individual and personalized Visitor Research Report generated from your business postal codes may be different. Stay tuned for the next edition of the B2B news where we will examine the demographics of Central Counties’ 2019 summer visitors.
If you have any questions about these reports, or are looking for research to help your business grow, please do not hesitate to contact Tom Guerquin at TGuerquin@CentralCounties.ca
