Your Google Business Profile can be one of your most important digital touchpoints, helping potential visitors discover your business through Google Search and Maps. Learn how to optimize your profile, build trust, and avoid common mistakes.
Finding the right image for your next campaign just got easier. CCT’s new Digital Asset Library offers an improved, intuitive way to search and access destination photography from across York, Durham, and Headwaters, helping you quickly find the visuals you need to support your marketing, media, and storytelling efforts.
Headwaters Crafted Journey launches as a new self-guided craft beverage trail across Caledon, Erin, Orangeville, Mono, and Grand Valley, featuring eight local makers, a passport program, and a regional partnership led by Central Counties Tourism.
Tourism HR Canada, in partnership with Central Counties Tourism, expands access to Belong: Accessible Tourism Workplaces eLearning through CCT’s Learning Lab.
Golf in Ontario is helping destinations and golf courses attract high-value visitors through coordinated marketing, travel packages, and regional collaboration. Learn how the program supports tourism growth and how tourism partners across York Durham Headwaters can get involved.
Quick tips to help your events stand out on the York Durham Headwaters calendar, plus how to create a free account and add your listings to the free regional directory.
Learn how Clearwater Farm in Georgina is bringing its story to life using AVTR1, Central Counties Tourism’s new augmented reality platform. From CSA baskets to on-farm experiences, discover how immersive storytelling is helping the farm deepen connections with visitors and build meaningful engagement beyond the gate.
Central Counties Tourism announces the 2025–2026 Partnership Program recipients, supporting 87 tourism businesses, municipalities, and organizations across York, Durham, and Headwaters. With $379,000 invested in direct funding and co-operative advertising, the program strengthens local destinations, enhances visitor experiences, and drives regional collaboration.
We’ve got big news to share. In our never-ending quest to grow
Central Counties Tourism’s newest addition to the Visitor Research Program, Overnight Visitor Analysis, fills key data gaps to better understand who’s staying overnight in York, Durham and Headwaters. By analyzing where visitors come from, how long they stay, and when they travel, this tool helps identify high-value markets and guide strategic marketing and investment decisions across the region.
The Vaughan International Film Festival (VFF) is more than glitz and glamour — it’s a cultural force fueling Vaughan’s visitor economy. From screenings and seminars to student competitions, VFF creates opportunities for filmmakers while boosting local tourism through hotel stays, dining, and attractions. With strong community partnerships and data-driven insights, the festival has become both a global stage for talent and a local driver of economic impact.
Learn how to collaborate and create visitor routes that boost tourism in your region.
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Every month, Chuck brings you the latest and greatest here in the E.D. Corner. Read the Latest
Executive Director, Chuck Thibeault