Tourism Marketing

Central Counties Tourism devises and implements strategic marketing programs and provides industry partners with opportunities to market their tourism products to targeted audiences that exhibit the potential for sustained growth. Our marketing and communication plans highlight the region’s unique offerings through the development of seasonal campaigns, promoted through our consumer brand, York Durham Headwaters. This includes web and digital strategies, as well as traditional media and public relations.

So, what exactly does Central Counties Tourism do to support the marketing efforts of York, Durham and Headwaters tourism businesses? Check out the opportunities below and connect with us to learn more.

Consumer Marketing is our consumer website where we promote your business and events, publish blog posts, and drive traffic through social media. Our fun and popular Road Trip Planning Tool, populated from our business directory, also allows visitors to our site to easily create a custom mapped out itinerary to our region.

Create an account to add an event or business listing

Marketing Support

Do you have an exciting tourism story to tell and/or visitor experience to share? Want to work with CCT to help promote your business? Tell us all about it for potential inclusion in our seasonal campaigns. And don’t forget to tag us @visitydh!

Marketing Assistance Intake Form

Press Release Support and Distribution

CCT members have access to our media release distribution services, at no cost to you! Send us your press ready media release and we will share it with our comprehensive list of media, travel writers, bloggers and influencers.

Send Us Your Release

Co-op Advertising

We secure a number of full-page ads in the Globe & Mail which are made available to our members as York Durham Headwaters branded co-op ad opportunities at discounted rates throughout the year.

From the Biz Blog

Central Counties is located North of Toronto


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Chuck Thibeault

Executive Director, Chuck Thibeault