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The Power of Collecting Customer Data
Tourism Marketing

The Power of Collecting Customer Data

In recent years, the ability to learn more about who your customers are, find out their likes, habits and what they do in their leisure time, including how to target your marketing has advanced beyond what many people would have ever thought possible. Advertising platforms such Google Adwords, Facebook Ads, and many more now allow you to create highly targeted ads that are shown only to your ideal customer, letting you directly pinpoint your market without wasting your budget on reaching demographics that don't fit the profile of someone who would be interested in your business.
Tourism as a Career
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Tourism as a Career

Tourism is a big business in Canada! Ontario alone accounts for 40 per cent of tourism jobs in Canada. In Ontario, the tourism sector accounts for 5.3 per cent of total jobs (389,000). While the industry continues to see growth, there’s a challenge to find skilled people to fill travel and tourism jobs. According to Tourism HR Canada, the number of unfilled tourism jobs is expected to reach 240,000 by 2035. If nothing is done to curb this potential labour gap, the potential revenue shortfall will reach $27.4 billion by the same year. However, there are hundreds of thousands of people looking for work.

Central Counties New Board Members
About

Central Counties New Board Members

The Central Counties board welcomes new Directors, Kelly O’Brien, Galen Weston Centre for Food, Durham College; Angela Poletto, TRCA; and, Jeff Duncan, Councillor, Town of Erin. A special thank to departing board members Rob Kadlovski and Derek Edwards. Rob and Derek were among our first board members in 2010 and their combined knowledge and experience, coupled with passion and commitment to Central Counties mission and vision has been instrumental in building the organization. Picture: Left to right (D. Edwards, R. Kadlovski)

Central Counties is located North of Toronto

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E.D. Corner

Every month, Chuck brings you the latest and greatest here in the E.D. Corner. Read the Latest

Chuck Thibeault

Executive Director, Chuck Thibeault