Five Reasons You Should Explore Your Learning Potential

We’ve all done it. You register for a webinar or a workshop and when the date comes, you find yourself too busy or not as interested in the topic as you were before, and you decide to pass on the event. Even with relevant and exciting content for our workshops – some of our best and targeted learning sessions are under-attended. Here’s why you need to invest time in yourself and your business.


Developing a robust business strategy should always include an analysis of the industry landscape. It’s important to understand what your peers are doing and their products so that you can learn from their business practices and habits and potentially how they are marketing to the customers you may share.  Listen to the questions they ask during a workshop.  They may provide insight and ideas for you.

Invest in Developing Your Potential

You should never stop learning. The tourism industry, hospitality and your product in the marketplace will always be in a state of constant change. When you cease to stay up-to-date with trends that can affect your brand, you cease to innovate and fall further away from your customer’s interests.

Best Practices

Attending webinars and workshops enables you to grow your knowledge of best practices, marketing strategies and tactics that are pertinent to your brand and the industry. Many of the learnings available to you are specifically targeted to the knowledge you need to refresh and ramp up your product or business to the next level.

Learn from the Pros

A good speaker and workshop leader presents their own experience and insights in the trenches, discussing real challenges and success stories. As an attendee, you should be confident that what you are learning is first-hand knowledge from subject matter experts.


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Chuck Thibeault

Executive Director, Chuck Thibeault