With summer just around the corner, now is the time to make sure your events are uploaded and ready to be discovered on the York Durham Headwaters website. A strong listing can make all the difference in catching a potential visitor’s attention, so here are a few quick tips to help yours stand out:
Choose the Right Main Image
Your main image is the first thing people see, so make it count. Use a high-quality photo that captures the experience of your event—think people enjoying themselves, a great atmosphere, or a standout moment.
Avoid using text-heavy posters as your main image. While they contain important details, they’re often hard to read at a glance and don’t showcase the experience of your event well across devices. Instead, upload your event poster in the secondary image or attachment section where it can still be easily accessed.
Write a Clear, Compelling Description
Keep your description concise but informative. Highlight what makes your event unique and what visitors can expect. If there’s a key draw (e.g. live music, local food, family-friendly activities) lead with it.
Add a Link for More Information
If you have a website or event-specific page, include the url to it in the event listing. This helps drive traffic to your channels and makes it easy for visitors to take the next step.
What a Strong Listing Looks Like
To help illustrate these tips, here’s an example of a well-structured event listing. It uses a strong, engaging main image to immediately capture attention, paired with a supporting event poster that provides detailed information for those who want to learn more. The result is a listing that is both visually appealing and informative without relying on text-heavy graphics in the main image.
Tip: Think of your main image as the hook and your poster as the supporting information.
New to the Directory? Get Listed for Free!
If your tourism business or event isn’t already listed on YorkDurhamHeadwaters.ca, you can create an account and add your listing to the Events Calendar or Travel Directory at no cost. It’s a great way to increase your visibility and connect with visitors planning their trip to the region. Get started at centralcounties.ca and reach out to your region’s Industry Relations Manager should you have any questions.
Taking a few extra minutes to optimize your listing can go a long way in boosting visibility and engagement. If you haven’t uploaded your summer events yet, now’s the time!
