The Tourism Marketing Support Stream is currently open.

All other streams are now closed for new applicants.

The Central Counties Tourism Partnership Program is an annual matching-funds program designed to financially support stakeholders in building capacity and driving growth in the visitor economy.

Success for Central Counties Tourism is continual growth in economic impact from visitors to our region – those who travel 40+ kilometres (one-way) to spend money in a community they neither work nor live in. To achieve this, we focus on supporting our stakeholders – from owner/operators to municipal and regional partners – by providing tools that help them build their capacity and understanding of how to attract and retain visitors to not only to their locations, but to their communities. 

The Partnership Program is open to tourism business, organizations, and event organizers within the regions of York, Durham or Headwaters to support their tourism-focussed projects. All projects and events must occur within our regions during the period of April 1, 2026 through March 31, 2027 to be considered.

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New for 2026-2027

1. There are four project streams for partnership support:

• CCT Partnered Projects
• Destination Development Projects
• High Impact Festivals & Events
• Tourism Marketing Support

2. Only one intake period, with a deadline of April 30, 2026*, for Destination Development and High Impact Festivals & Events streams.

Applications for the Tourism Marketing Support stream will continue an ongoing basis, with applications being reviewed monthly, until the funds are exhausted.

3. New funding limits per stream.

• Up to $25,000 in matched funds for CCT Partnered & Destination Development Projects
• Up to $10,000 in matched funds for High Impact Festivals & Events
• Up to $2,000 in matched funds for Tourism Marketing Support

View full list of approved partnerships

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Missed our info session? Watch it below:

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Getting Started

Please review the following resources ahead of contacting your region’s Industry Relations Manager to discuss your project:

• Program Overview
• Partnership Program Application (sample only)
• Tourism Marketing Support Application (sample only)
• Examples of Eligible and Ineligible Expenses
• Step by Step Guide for TREIM
• Partnership Budget Template
• Final Report Template

All interested applicants MUST connect with their respective Industry Relations Manager to review the eligibility of their planned project. The application link will then be provided for projects that align with the Partnership Program’s streams.

Please note: Our Partnership Program is a highly competitive program with no guarantee of funding.

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CCT Logo Usage

Successful partnership applicants are required to acknowledge the support of Central Counties Tourism in any print or digital materials related to the project.  Prior approval is required. Please ensure you provide sufficient time ahead of your deadlines for approval.

CCT Partnership Logo Guidelines