Tourism is an increasingly significant contributor to local economic growth. Communities across the region are leveraging visitor activity to support economic diversification, business development, and job creation. In many municipalities, visitor spending plays a critical role in sustaining local businesses, services, and community amenities.

Central Counties Tourism believes that Visitor Growth Planning can be a catalyst for communities and municipalities looking to strengthen tourism in a way that supports local priorities and aligns with broader economic development objectives. Attracting visitors, and encouraging them to spend their time and money locally, requires a coordinated effort between the stakeholders that offer the products and places people want to experience, along with support from municipalities, destination marketing organizations (DMOs), Central Counties Tourism, and industry partners who can help build capacity and drive long-term success.

Developing and implementing a Visitor Growth Plan provides a clear, unified roadmap for sustainable visitor economy growth. Plans are built from the ground up, drawing on the expertise of tourism stakeholders, residents, and municipal staff to identify and prioritize both the assets that set the community apart and the gaps that need to be filled to achieve success. The result is a practical, actionable strategy with clearly defined priorities, measurable KPIs, and achievable implementation steps.

To learn more about initiating a Visitor Growth Plan for your municipality, please contact your region’s Industry Relations Manager.

Communities located outside of the Central Counties (RTO6) region can contact our Executive Director, Chuck Thibeault, at cthibeault@centralcounties.ca for more information.