Led by Central Counties Tourism’s Research & Development Manager, Tom Guerquin, the Lunch & Learn webinar Data Crunch: In Conversation with Love, Orangeville explores how visitor data helped shape the Town of Orangeville’s Love, Orangeville rebrand. In conversation with Vicki Sword, Tourism and Culture Officer for the Town of Orangeville, the session highlights how research insights guided brand development, informed strategic decision-making, and contributed to real community and visitor growth.

Designed for municipalities, DMOs, and tourism partners, this webinar shares practical lessons on using data to ask the right questions, build authentic place-based brands, and strengthen the visitor economy.

Watch the recording or review the presentation deck below to explore the insights shared.

Want to learn more? Contact Tom with any questions about how research can support your organization.