WEBINAR: Introduction To Tourism Data
Led by our Research & Development Manager, Tom Guerquin, the Lunch & Learn webinar Data Crunch: Introduction to Tourism Data session provided an accessible introduction to tourism research, including what defines a tourist, why visitor research matters, and how data can help businesses, attractions, municipalities, and DMOs make informed decisions. Tom highlighted practical tools such as postal code analysis, geofencing, and the soon-to-launch overnight analysis to show how data can uncover who visitors are, where they come from, and how they engage with our communities.
Whether you’re new to research or looking to expand your knowledge, this webinar offers valuable insights into how data can drive visitation, support product development, and strengthen the visitor economy across York, Durham, and Headwaters.
Watch the recording or review the presentation deck below to explore the insights shared.
Want to learn more? Contact Tom with any questions about how research can support your organization.
