Geofencing is a research tool within the Visitor Research Program that provides a deeper understanding of your customers through mobile data. By creating specific geofences (a virtual geographic boundary around a particular area), you will be provided an accurate estimate of the number of people that entered the area within your specified time frame, where they came from, the average number of times locals vs non-locals visited, and important information about the behaviours of your predominant visitors.  The numbers are determined based on cell phone data collected from people above the age of 15 that have their location services enabled which is then filtered through a weighted statistical model with proper sample size.

Geofence data captures the number of unique visitors, the number of trips made by those visitors, the distance they travelled from their Common Evening Location (aka their home), and provides an analysis of these cell phone holders over a specific time period. Geofencing is useful for businesses that can’t collect postal data for various reasons, e.g., at public beaches/parks, free festivals/events, specific sections of a downtown core, a grouping of various businesses, or simply a lack of extra resources needed to collect postal codes. Geofencing data will validate who your customers are based on real data, without guessing or depending on anecdotal stories.

Learn more about the Geofencing Research Tool.

Geofence Research Example

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Contact Us

Please use the form below to provide some details about the collected data or geofence area that you would like analyzed using these research tools to learn more about your visitors, and which package you are interested in (e.g. single report vs multiple-year, several geofence locations, seasonality, etc.). 

Upon submission, Tom will follow up with you to further discuss your needs. Please allow for a 24 to 48 hour turnaround time.