2022-23 Partnership Opportunities Program

Tourism is about getting people to spend money in a community where they neither work nor live. To be good at it, many businesses have to provide exceptional experiences that motivate people to visit and, more importantly, ensure they return and tell their friends to visit. We can’t grow the visitor economy in a bubble. To that end, we are challenging every organization entering into a partnership to determine how they will work with others to encourage increased length of visit and money spent. Don’t know where to start? You are not alone and that is why Central Counties has developed a customized Learning Lab that includes our Tourism Ambassador Program (TAP) that will provide insights and ideas to help you succeed.

In order to qualify for partnership, at least one person from each organization in the partnership application will be required to complete Central Counties Tourism Ambassador Program. This self-guided, interactive course will provide insights on how to best be prepared to welcome visitors and ensure they have a great time in your community. The course can be completed at your own pace and takes less than two hours end-to-end. Sign up for your Learning Lab account and get started here.

Intake Periods

COVID-19 restrictions are changing rapidly, making planning difficult. We don’t want anyone to lose out on the opportunity to partner with us and have created five application periods so you can wait until the last minute to determine whether to move your project forward. Proposals must be submitted no later than:

March 15, 2022 for projects beginning April 1 – May 31, 2022

May 15, 2022 for projects beginning June 1 – July 31, 2022

July 15, 2022 for projects beginning August 1 – September 30, 2022

Sept 15, 2022 for projects beginning October 1 – December 31, 2022

December 15, 2022 for projects beginning January 1 – March 31, 2023


2022-2023 CCT Partnership Opportunities Overview

2022-2023 CCT Partnership Opportunities Project Brief Fillable

2022-2023 CCT Partnership Opportunities Report Fillable

Application Assistance:

Central Counties has created resources to help you complete your Partnership Opportunities Program application.

Partnership Opportunities Program Application Do’s & Don’ts

Sample Partnership Brief Template – Poor Example

Sample Partnership Brief Template – Good Example

What Else Should I Do?

Central Counties provides you with lots of opportunities over and above the partnership program. There are free online courses and workshops, co-op advertising, press release distribution and much, much more. You should take advantage of all that we have to offer by staying up to date on our programs and opportunities. Here are some suggestions:


Central Counties is located North of Toronto


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Chuck Thibeault

Executive Director, Chuck Thibeault