Courtice, ON (July 31, 2025) – Central Counties Tourism (CCT) is pleased to announce the launch of its newest Learning Lab course: Tourism Route Development. This self-paced, online module is designed to help tourism businesses and operators work together to build engaging experiences that enhance the visitor journey, increase regional visitation, and support economic growth. Best of all, it is available for free to tourism stakeholders across Ontario.
The course provides practical strategies and tools for creating collaborative tourism routes, from themed trails to multi-stop itineraries, that are visitor-focused, locally grounded, and aligned with broader destination goals. It also draws inspiration from real-world examples across York, Durham, and Headwaters.
“Strong tourism experiences are often the result of strong partnerships,” said Chuck Thibeault, Executive Director at Central Counties Tourism. “This new module helps businesses connect the dots, identifying shared strengths, creating visitor-friendly itineraries, and working together to attract and retain visitors. It’s about taking what already makes our regions special and packaging it in a way that inspires exploration.”
The Tourism Route Development course joins a suite of industry-focused offerings available through CCT’s Learning Lab, a self-paced virtual platform designed to help tourism professionals build skills, access best practices, and grow their business. Other modules include:
- Tourism Ambassador Program – Build front-line service excellence across your team.
- Tourism Grant Writing – Learn how to prepare strong, fundable proposals.
- Social Media Marketing Program – Strengthen your digital presence and reach new audiences.
- IncludeMe® – Recognized training for managers to help navigate challenges in the workplace.
This new module is ideal for attractions, tourism operators, municipalities, and destination marketers who want to create multi-stop itineraries, themed trails, or route-based campaigns. It’s especially valuable for businesses looking to collaborate with others in their area to offer visitors a richer, more connected experience.
“Addiev Corporate Training is honoured to have collaborated with CCT on the Tourism Route Development,” said Ashley Muldoon, Director of Training Operations at Addiev Corporate Training. “This unique resource for tourism operators is practical, inspiring, and rooted in the real opportunities that exist within all of our communities. It doesn’t just teach route development; it sparks new ways of thinking about partnership and place. Whether you’re in the region or beyond, this course offers valuable insights for building stronger, more connected visitor experiences, and strengthening the communities in which we live and work. Addiev is proud to have played a part in bringing this incredible idea to life and looks forward to continuing our partnership in education with Central Counties Tourism.”
Log in today at https://learninglab.centralcounties.ca to get started.
-30-
About Central Counties Tourism
Central Counties Tourism (CCT) was established as a regional tourism organization in 2010 under the framework developed by the Ontario Ministry of Tourism, Culture and Sport. Its mandate is to help stakeholders build their capacity which, in turn, grows visitation and vibrant communities throughout the York, Durham, and Headwaters regions. CCT is funded by the Ontario Government and managed as a not-for-profit organization by a voluntary tourism industry board. CCT’s mission is to develop, support and promote tourism within the region.
About Addiev Corporate Training
Addiev Corporate Training is a federally registered Canadian company specializing in the design and delivery of inclusive, highly interactive learning experiences. Since 2017, we’ve successfully completed over 90 projects across a wide range of sectors. Our team of specialists collaborates with organizations of all sizes—adapting to diverse budgets, timelines, and specifications—to produce impactful and engaging training programs.
Media Contact:
Chuck Thibeault
Executive Director,
Central Counties Tourism
cthibeault@centralcounties.ca
