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Join us on Wednesday, June 15th for an opportunity to hear about Central Counties Shoulder Season Strategy and attend your networking breakout session for York, Durham or Headwaters.
Wednesday, June 15th, 2022
222 Rowntree Dairy Rd.
10:00 a.m. — Business Meeting
10:30 a.m. — 2021 & Looking Ahead in 2022
11:00 a.m. — Speaker Session – Shoulder Season Strategy Presentation
11:30 a.m. — Shoulder Season Strategy Regional Networking Breakout
01:00 p.m — Networking Lunch
To help our members plan for tourism recovery and address the challenges our region faces with regards to seasonality, Central Counties has been working with Twenty31 consulting and a pilot group of region stakeholders to collectively develop opportunities to increase visitation through the development of a strategy and action plan specific to each region of York, Durham and Headwaters.
Seasonality is a key issue for our region as it is for many regions across Ontario. While most tourism across Ontario and Canada takes place during the summer months, research reveals that this is not due to prospective demand but because of a series of perennial challenges ranging from availability of labour, winter and shoulder season products and experiences and even a mindset that tourism can happen only during the summer. More