Tourism Marketing
How Social Influencers Can Help You Attract Customers
Call it a marketing phenomenon of the digital age, but social influencers
Biz Blog
Tourism Marketing
A Guide to Using Hashtags
Using hashtags in your digital content can significantly enhance your social marketing
Tourism Marketing
Why You Should Use Social Media to Promote Your Business
In our hyper-connected world, using social media tools to promote your business cannot be understated. While at first it can feel overwhelming, taking the time to learn how to use social media to boost your visibility online can go a long way to helping attract more customers.
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Central Counties Tourism Symposiums a Success
Symposium 2018 was a success! 400 region businesses and stakeholders gathered to network, share ideas and learn. Stay tuned for our Symposium 2019 announcement. Its going to be BIG! Join us in early 2019 for one BIG (2 day event) event that gathers our region wide members together.
Tourism Marketing
The Power of Collecting Customer Data
In recent years, the ability to learn more about who your customers are, find out their likes, habits and what they do in their leisure time, including how to target your marketing has advanced beyond what many people would have ever thought possible. Advertising platforms such Google Adwords, Facebook Ads, and many more now allow you to create highly targeted ads that are shown only to your ideal customer, letting you directly pinpoint your market without wasting your budget on reaching demographics that don't fit the profile of someone who would be interested in your business.
Partner Support
Five Reasons You Should Explore Your Learning Potential
We’ve all done it. You register for a webinar or a workshop and when the date comes, you find yourself too busy or not as interested in the topic as you were before, and you decide to pass on the event. Even with relevant and exciting content for our workshops - some of our best and targeted learning sessions go are under-attended. Here’s why you need to invest time in yourself and your business.
Partner Support
B2B Resolutions to Start Your New Year
2018 is almost upon us, and with the arrival of a new year comes everyone's favorite thing, the impossible task of coming up with resolutions for the next 12 months. We have a few B2B suggestions for you to start the New Year proactively. 1. Be co-dependant! Your business isn’t meant to operate in a vacuum. Think about who in your area you could work with to create some powerful partnerships and share ideas for business growth.
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Tourism as a Career
Tourism is a big business in Canada! Ontario alone accounts for 40 per cent of tourism jobs in Canada. In Ontario, the tourism sector accounts for 5.3 per cent of total jobs (389,000). While the industry continues to see growth, there’s a challenge to find skilled people to fill travel and tourism jobs. According to Tourism HR Canada, the number of unfilled tourism jobs is expected to reach 240,000 by 2035. If nothing is done to curb this potential labour gap, the potential revenue shortfall will reach $27.4 billion by the same year. However, there are hundreds of thousands of people looking for work.
Tourism Marketing
Hot Tips for Content Marketing
Building your brand is the key to the success of your business. Focusing on content marketing is a vital aspect of this strategy. You don't have to be a marketing whiz to implement content marketing that targets your B2C audience
Product Development
Shoulder Season Provides Time to Network and Learn
Although a lot of your visitors may trek home after the busy summer season, your evaluation, marketing and business growth, shouldn’t slow down. The shoulder season presents an opportunity to conduct a post-tourist season review, engage in B2B networking and utilize resources and tools provided by Central Counties Tourism to develop and improve your business.
Partner Support
Successful Destination Management Planning Works!
Great destinations are great places to live and work as well as to visit. Expanding a region’s tourism base can provide a wide range of benefits to businesses, employees and residents. When visitors spend discretionary income, that increases business profits, salaries and may benefit locals who are not directly engaged in the tourism sector. Well-managed destinations can also attract new investment to an area.
Product Development
Extend Summer into Your Shoulder Season
It’s summer and business is booming! We all know this is the best time of the year to be a Central Counties business owner. However, the shoulder season will soon be upon us, and now is the time savvy business owners start to prepare for that lull in sales by making some smart decisions today that are sure to pay off in the future.
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Central Counties New Board Members
The Central Counties board welcomes new Directors, Kelly O’Brien, Galen Weston Centre for Food, Durham College; Angela Poletto, TRCA; and, Jeff Duncan, Councillor, Town of Erin. A special thank to departing board members Rob Kadlovski and Derek Edwards. Rob and Derek were among our first board members in 2010 and their combined knowledge and experience, coupled with passion and commitment to Central Counties mission and vision has been instrumental in building the organization. Picture: Left to right (D. Edwards, R. Kadlovski)
Tourism Marketing
Congratulations to Member Spotlight Recipients
York Durham Heritage Railway, Town of East Gwillimbury, and the Alton Mill Arts Centre, were recognized for their work with community businesses, Central Counties and other tourism stakeholders. Picture: Left to right: Jordan Grant (Alton Mill Arts Centre), Lori Woodyatt (Town of East Gwillimbury), Alissa Mitchell, Denis Godbout (York Durham Heritage Railway)
About
Tourism Week Interview – Chuck Thibeault, Executive Director
Markham, ON – When most people think of a tourist, the image that comes to mind includes Hawaiian shirts, fanny packs and socks and sandals. For many businesses within York Region, Durham Region and Headwaters Region, that is why tourism is not top of mind as a means to grow their bottom line according to Chuck Thibeault, Executive Director of Central Counties Tourism, the provincially funded not-for-profit dedicated to supporting and promoting tourism throughout the region.
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Did You Know It’s Tourism Week? May 28 to June 3, 2017
Why is this important? Tourism impacts our community! Tourism is a pillar of Ontario’s economy; it supports healthy and prosperous communities, and is fundamental to our quality of life.
Partner Support
Leveraging Opportunities through Central Counties
We are promoting the unique events and special features that Central Counties has to offer by embarking on a distinctive program designed to provide funding opportunities to the businesses and event organizers in the region that can help increase tourist awareness...
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Board of Directors Nominations. Deadline May 15,2017
Are you interested in building the tourism business community? Tourism positively impacts our communities in many ways! It continues to be one of the few growing and sustainable economic drivers. Central Counties is looking for big picture, strategic thinkers to help support and advance Central Counties' mission and vision.
Tourism Marketing
Central Counties B2C Brand is now York Durham Headwaters
For Immediate Release Our name has changed! Markham, ON -We want to
