Central Counties Tourism (RTO6) has signed the Sustainable Tourism 2030 Pledge, to demonstrate our commitment to improving the sustainability performance of our destination between now and 2030.

The UN World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”
 
We commit to measuring and improving the region’s sustainability performance in the following ways: 

• Pursuing destination certification with Canadian-based provider GreenStep Sustainable Tourism, who will verify our region’s current sustainability performance against globally recognized standards.
• Creating a Destination Sustainability Stakeholder Committee to foster collaboration and advance destination sustainability initiative.

Launched in June 2021, the Sustainable Tourism 2030 Pledge is a global movement of individuals, businesses, and organizations within the tourism and hospitality industry that believe tourism has a tremendous opportunity to become a force for good and change the world.

See GreenStep Pledge Campaign Toolkit

Visit the Sustainable Tourism 2030 Pledge website and find out how you can also Take the Pledge in three easy steps.