Mission & Core Values

Founding Principle

Central Counties Tourism believes stakeholder engagement and alignment will draw businesses together to build a strong, visitor centric focus and maximize results for tourism operators.

Core Values

  • Conducting business with integrity, transparency and respect.
  • Embracing diverse tourism experiences.
  • Collaboration and leveraging resources.
  • A sustainable business model through solid stewardship and innovation

Roles and Responsibilities

Central Counties is the organization responsible for pan-regional tourism development within 4 distinct tourism pillars:

  • Strategic Marketing
  • Product Development
  • Workforce Development
  • Investment Attraction

Our focus is on destination development and research. We devise and implement strategic marketing programs and provide industry partners with opportunities to market their own products and services alongside us to targeted markets exhibiting the best potential for sustained growth. We also identify where the best prospects exist to deliver world class excellence, and offer programs to assist the tourism industry to reach its potential. In addition, we are a source of information on market trends and consumer needs, which we make available to the local industry partners.


Central Counties is located North of Toronto


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Chuck Thibeault

Executive Director, Chuck Thibeault