Central Counties Tourismis responsible for the strategic development and marketing of the regions of Headwaters, York and Durham as a visitor destination.
Great destinations are great places to live and work as well as to visit. Expanding a region’s tourism base can provide a wide range of benefits to businesses, employees and residents. When visitors spend discretionary income, that increases business profits, salaries and may benefit locals who are not directly engaged in the tourism sector. Well-managed destinations can also attract new investment to an area.
It’s summer and business is booming! We all know this is the best time of the year to be a Central Counties business owner. However, the shoulder season will soon be upon us, and now is the time savvy business owners start to prepare for that lull in sales by making some smart decisions today that are sure to pay off in the future.
In recent years, the ability to target advertising efforts to a highly specific audience has advanced beyond what many people would have ever thought possible. Advertising platforms such Google Adwords, Facebook Ads, and many more now allow you to create highly targeted ads that are shown only to your ideal customer, letting you directly pinpoint your market without wasting your budget on reaching demographics that don’t fit the profile of someone who would be interested in your business.
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