Central Counties Tourismis responsible for the strategic development and marketing of the regions of Headwaters, York and Durham as a visitor destination.
The new regulations will provide municipalities with the flexibility to determine the design, administration and collection of the tax. The regulations also recognize the importance of tourism in Ontario communities by maintaining funding to existing tourism organizations that have benefited from Destination Marketing Fees (DMF) in the past. READ MORE
Tourism is a big business in Canada! Ontario alone accounts for 40 per cent of tourism jobs in Canada. In Ontario, the tourism sector accounts for 5.3 per cent of total jobs (389,000). While the industry continues to see growth, there’s a challenge to find skilled people to fill travel and tourism jobs. According to Tourism HR Canada, the number of unfilled tourism jobs is expected to reach 240,000 by 2035. If nothing is done to curb this potential labour gap, the potential revenue shortfall will reach $27.4 billion by the same year. However, there are hundreds of thousands of people looking for work.
Building your brand is the key to the success of your business. Focusing on content marketing is a vital aspect of this strategy. You don’t have to be a marketing whiz to implement content marketing that targets your B2C audience
Although a lot of your visitors may trek home after the busy summer season, your evaluation, marketing and business growth, shouldn’t slow down. The shoulder season presents an opportunity to conduct a post-tourist season review, engage in B2B networking and utilize resources and tools provided by Central Counties Tourism to develop and improve your business.
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