Using Data to Target your Ideal Consumer.
Central Counties Tourism has identified 6 visitor profiles that were created using extensive research using Numeris Data, Mobile Data Geofencing, Postal Code Audit and Prizm Segmentation profiles. Each profile and characteristics was matched with CCT stakeholder businesses. This information allows tourism businesses to better target and market to their ideal consumer.
CCT also offers personalized customer segment reports for individual businesses.
Go to www.centralcounties.ca to find research resources.