Using Data to Target your Ideal Consumer
Central Counties Tourism has identified six visitor profiles that were created using extensive research
using Numeris Data, Mobile Data Geofencing, Postal Code Audit and Prizm Segmentation profiles.
Each profile and characteristics was matched with CCT stakeholder businesses. This information allows tourism businesses to better target and market to their ideal consumer.
Our six visitor profiles include:
- Adventure Seekers
- Art Lovers – Urbanite (Core)
- Art Lovers – Community Explorer (Tactical)
- Family Fun
- Foodie Fanatics
- Passionate Putters
For a comprehensive description of each of these six visitor profiles, including demographic profiles, media habits, key social values, and more, download the CCT Visitor Profiles (Detailed) here.