Susan Boyle
Director of Marketing & Communications

 

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Susan has been with Central Counties Tourism since 2014, leading the marketing and communications team with creativity, strategy, and a deep passion for storytelling. As Director of Marketing and Communications, she ensures that the vibrant tourism experiences across York, Durham, and Headwaters are shared with the world, encouraging visitors to explore—and support—local businesses. Working closely with the marketing team, she co-develops engaging B2C campaigns while collaborating on B2B initiatives to keep stakeholders informed and empowered.

With a lifelong love for marketing and a career that has spanned arts, culture, and tourism, Susan brings a rich background in strategic promotion. A creative at heart, she thrives on crafting compelling campaigns and developing innovative tourism products that resonate with audiences. While her eyes were originally set on a career as an artist, her educational path led her into marketing her educational path led her into marketing, where she found her way into tourism—an industry she describes as ‘the most incredible one to work in’.

Outside of work, Susan embraces the natural beauty of Belfountain, where she enjoys e-biking the Greenbelt trails, and hiking with her Dobermans, Olive and Sage. A certified chef and avid beekeeper, she also enjoys shopping at local farmers’ markets, picking up cheese from Port Perry, beef from 4th Line Cattle, and maple syrup from Elliott Tree Farm.