Central Counties Tourism is committed to providing its industry partners with access to the best third-party tourism research available and supports research-based development.
Tourism research information is a valuable tool in today’s competitive marketplace. Our goal is provide the industry with a central access point to reports and findings that enable local tourism operators to more effectively market their products, services and experiences
Visitor Research Program
Central Counties Tourism uses Environics Analytics’ vast wealth of market data such as demographics, media preferences, leisure, travel behaviour, and psychographics to help you understand more about the visitors to your region and the customers that visit your business. Learn more about the visitor research program.
Are you collecting data to grow your business? Learn how to harness the power of data.
If you’re interested in finding out more about who your customer is and their preferences – read more about the Central Counties Visitor Research Program 2019-20 and contact Tom Guerquin, Research & Development Project Manager, to learn how you can take advantage of this program for your business at tguerquin@centralcounties.ca
Section 1:
Regional Visitor Reports: These regional reports contain actual visitor data with corresponding demo/psychographics to each region’s visitor. These are the most useful in understanding what the region’s visitors looks like. They can assist in your marketing, product development, and identify possible sponsorship opportunities with businesses who share similar audiences.
Current Fiscal Year (April 1, 2019 – March 31, 2020)
October 2019 – December 2019
July 2019 – September 2019:
- Central Counties (RTO6) Report
- York Region Report
- Durham Region Report
- Headwaters Report
- Central Counties General Demographic Data
Regional Report Archive (past fiscal year reports)
July – Sept 2019 Region Reports:
Customer Reports: Similar to the Demographic Reports, these reports do not contain visitor postal code data. They are demographic reports of cities that most frequently York, Durham, and Headwaters, based on the popular cities identified in the Regional Visitor Reports above.
1. Toronto
2. Brampton
3. Mississauga
4. Vaughan
5. Markham
Demographic Reports: Demographic Reports: These demographic reports are similar to Regional Visitor Reports, however, they do not include actual visitor postal code data. These reports identify what the region’s demo/psychographics look like based on census data of its residents. If you are not able to collect postal codes, these reports will help identify the profile of the region.
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Research Resources
Ministry of Tourism, Culture and Sport (MTCS)
- MTCS Research Portal
- Strategic Framework for Tourism in Ontario
- Tourism Action Plan 2016
- Garden Tourism Strategy, Ministry of Tourism, Culture and Sport
Tourism Industry Association of Ontario (TIAO)
Destination Insights for Ontario: Visitor Spending Report
