Central Counties Tourism is committed to providing its industry partners with access to the best third-party tourism research available and supports research-based development.
Tourism research information is a valuable tool in today’s competitive marketplace. Our goal is provide the industry with a central access point to reports and findings that enable local tourism operators to more effectively market their products, services and experiences
Visitor Research Program
Central Counties Tourism uses Environics Analytics’ vast wealth of market data such as demographics, media preferences, leisure, travel behaviour, and psychographics to help you understand more about the visitors to your region and the customers that visit your business. Learn more about the visitor research program.
Are you collecting data to grow your business? Learn how to harness the power of data.
If you’re interested in finding out more about who your customer is and their preferences – read more about the Central Counties Visitor Research Program 2019-20 and contact Tom Guerquin, Research & Development Project Manager, to learn how you can take advantage of this program for your business at tguerquin@centralcounties.ca
Sample Reports:
- Central Counties (RTO6) Report
- York Region Report
- Durham Region Report
- Headwaters Report
- Central Counties General Demographic Data
Don’t forget to sign-up for our B2B newsletter and stay in the know on all the latest tourism industry research from our partners.
Research Resources
Ministry of Tourism, Culture and Sport (MTCS)
- MTCS Research Portal
- Strategic Framework for Tourism in Ontario
- Tourism Action Plan 2016
- Garden Tourism Strategy, Ministry of Tourism, Culture and Sport
Tourism Industry Association of Ontario (TIAO)
Destination Insights for Ontario: Visitor Spending Report
