Rethinking Recruitment Resources
Resources from the 2024 Tourism Symposium Panel: Rethinking Recruitment in a Competitive
Resources from the 2024 Tourism Symposium Panel: Rethinking Recruitment in a Competitive
Any journey starts with just one step, or in this case, one
For Immediate Release Central Counties Tourism (RTO6), in partnership with Destination Markham,
Thank you for your interest in the Central Counties Tourism Board. We are seeking a Director to fill the following one (1) position beginning June 14, 2023: York Representative: 3-YEAR TERM
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Photo Credit: Untangled DigitalTown of Newmarket, 2024 Municipality of the Year |
Deadline to apply: November 1, 2024 – Second Intake deadline to support January
Eight – ¼ page ads available (COST: $750+ HST per ¼ page ad) Insertion May 17, 2024 Deadline April 5, 2024 (Expression of Interest opens April 2) SOLD OUT
Full Day’s Agenda 8:30am to 10:00am – Registration, Coffee & NetworkingSponsored by
Deadline to apply: Preliminary application must be submitted a minimum of two
No current deadline. As part of the Canada Digital Adoption Program (CDAP),
No current deadline. Program scheduled to be offered through March 2025. As part
Q: I don’t see the 2024/2025 program as an option to begin
Partner with Central Counties Tourism (CCT) for marketing support.
When: Tuesday April 9 2024Location: Delta Hotels by Marriott Toronto Markham Introduction
While not everyone considers themselves a “foodie”, there is no doubt that
Get access the Central Counties Tourism logo for used in your print or digital materials.
Collaborate with these associations and other industry partners. Support can be found
Connect with your regional Industry Relations Manager and find out how Central Counties Tourism can help.
Have you heard about our Central Counties Tourism Learning Lab yet? For
Central Counties Tourism’s mandate is to help businesses build their capacity to be successful at growing the visitor economy which, in turn, creates vibrant communities and compelling destinations. As such, the CCT Partnership Program is designed to support businesses and organizations dedicated to growing the visitor economy.
List of our staff members.
Tourism is an increasingly significant contributor to local economic growth. Our communities
Landman Gardens and Bakery is a beloved mainstay in the local community and beyond, located north of Grand Valley, Ontario.
Whether you believe that we are headed into a recession or not,
Eight – ¼ page ads available ($750 cost per ¼ page ad) Insertion February 8, 2024 Deadline December 14, 2023 (Expression of Interest opens Dec. 11) SOLD OUT
Eight – ¼ page ads available ($750 cost per ¼ page ad) Insertion February 8, 2024 Deadline December 14, 2023 (Expression of Interest opens Dec. 11) SOLD OUT
If you haven’t yet logged in to the new member portal, we invite you to head on over there now.
Often, the land will tell us what to do. Such was the
Good day, Regardless of whether you are a sole proprietor, a behemoth
The first half of 2023 hotel stats are in, and the numbers have surpassed 2019!
Good day, I had an epiphany this week. A lightbulb moment of
How the tornado impacted The Second Wedge
List of our board members
As the tourism industry keeps moving past COVID-19 and trying to establish a ‘new normal,’ the hotel stats consistently show growth within our region.
Central Counties Tourism (RTO6) has signed the Sustainable Tourism 2030 Pledge, to demonstrate our commitment to improving the sustainability performance of our destination between now and 2030.
Name: Adriana Barbary Email: abarbary@centralcounties.ca Department: Industry Relations Started at CCT: March
Central Counties Tourism & Sponsor Circle have partnered to simplify the business of events and sports teams for our members. This partnership provides our members with the benefit of one-year complimentary access to the Sponsor Circle platform.
As Chuck said during the Symposium, 2022 visitor numbers are in, and
Using Data to Target your Ideal Consumer Central Counties Tourism has identified
Archive of presentations from Central Counties' AGMs, symposiums and speakers sessions.
Archive of presentations from Central Counties' AGMs, symposiums and speakers sessions.
When looking at overall domestic visitation to our region as a whole,
Is YOUR business back to pre-COVID-19 numbers? By no means are we
Date: March 20, 2023 Time: 8:30 a.m. – 4:30 p.m. Location: The
Name: Sara Sterling Email: ssterling@centralcounties.ca Phone: 905-940-9999 ext. 7 Department: Industry Relations
Name: Lisa John-Mackenzie Email: ljohn-mackenzie@centralcounties.ca Phone: 905-940-9999 ext. 8 Department: Industry Relations
News Release For Immediate Release RTO6 delivers over $8 million for 118
On September 30th, orange shirts will be boldly displayed across the country
Drive visitation in increase economic impact for you!
Drive visitation in increase economic impact for you!
Good Day, My wife, Trish, is back from the U.K.! To catch
Art Waves is a weekly podcast series all about creating connections and
Owners of restaurants, bed and breakfasts, hotels, and retailers know better than
Durham College Student – Tourism Destination Marketing Program, Durham College
While social for business can strike fear into even the most prolific personal poster it does not have to.
If you want to know what a successful community in partnership looks like, look no further than Uxbridge.
Register for Central Counties AGM & Speaker Session 2022
Register for Central Counties AGM & Speaker Session 2022
If you have been paying attention to marketing trends in the past
2021 is now behind us and looking at the hotel data below
Here are some of their stories of how they are facing the 2021/2022 winter season, including what challenges they’ve had to overcome, and the successes they’re proudly celebrating.
CCT has identified 6 visitor profiles that were created using extensive research.
CCT has identified 6 visitor profiles that were created using extensive research.
I had a big day last Sunday. My wife, Trish, got back
These quick tips will help boost engagement, elevate your brand’s profile and introduce your business to new audiences.
These quick tips will help boost engagement, elevate your brand’s profile and introduce your business to new audiences.
The staffing struggle is real. It is officially a recognized reality that,
Central Counties Tourism uses Environics Analytics’ vast wealth of market data such
As an additional research tool for the Visitor Research Program, geofencing can
Central Counties Tourism ByLaw No. 1
General Access to and use of all or any part of this
Central Counties is the organization responsible for pan-regional tourism development within 4 distinct tourism pillars.
These documents provide the framework for our objectives which guide the organization towards our ultimate strategic direction under each of our key pillars.
Resources to help develop your Festival or Event offering.
Find resources to help support your Meeting and Travel tourism offering.
Tourism directional wayfinding signage drives visitation and economic impact by pointing people
These regional reports contain actual visitor data with corresponding demo/psychographics to each
York Canadian Wine Drinkers Cider Drinkers Microbrewery/Craft Beer Drinkers Durham Canadian Wine
Similar to the Demographic Reports, these reports do not contain visitor postal
Demographic Reports: These demographic reports are similar to Regional Visitor Reports, however,
Ministry of Tourism, Culture and Sport (MTCS) MTCS Research Portal Strategic Framework
Central Counties CCT Monthly Hotel Data 2017-2023 York YORK Monthly Hotel
Name: Jessica Elliott Email: JElliott@centralcounties.ca Department: Marketing Started at CCT: August 2021
This month, I was going to write about the importance of knowing
Learn how to engage and work with bloggers to enrich your marketing
As the tourism industry continues to recover from the pandemic, cultivating new
Key Takeaways: As restrictions ease, there is good opportunity to extend overnight
COVID-19 demanded businesses large and small, niche and mass market, urban and
As stakeholders in the regional tourism landscape, we’re actively encouraging people to
As Tourism Professionals, at some point in our careers we have all
Every quarter Central Counties Tourism receives a hotel report with stats on
We all know that understanding your audience is key to effectively market
As we start to clearly see the light at the end of
Building a brand using social media may feel like a massive undertaking
It has been seven months since our world has drastically shifted, particularly
Good Day, For as long as I can remember, I have always
Do you want to know more about the alcohol consumption of your
Good Day, Last week Trish and I, along with Patch (our youngest)
Since 2017, Central Counties has been collecting postal codes from its various
At Central Counties Tourism, we are always saying to you, our stakeholders,
It’s useful for absolutely everything! By having access to accurate data, there
As 2020 is upon us, let’s reflect on visitation over the past
Meet us at the Royal! November 1-10, 2019. Since 1922, The Royal
Summers are always a very busy time of the year for everyone
How well do you know your visitors? Where do they live and
As Fall has officially started this week, it is a great time
Good Day, I am not sure why it still amazes me when
Good Day, For my Nanny’s 80th birthday – 20 years ago –
Last fiscal year was our first year using Environics Analytics to analyze
Inspire Your Existing Customers and Help New Ones Find You According to
Name: Tom Guerquin Email: tguerquin@centralcounties.ca Department: Research Started at CCT: August 2018
Name: Susan Boyle Email: sboyle@centralcounties.ca Department: Marketing Started at CCT: October 2013
Name: Sandra Quiteria Email: squiteria@centralcounties.ca Department: Marketing Started at CCT: March 2017
Name: Katie Ryalen Email: kryalen@centralcounties.ca Started at CCT: January 2013 1.
Name: Sarah Gratta Email: sgratta@centralcounties.ca Phone: 905-940-9999 ext. 6 Department: Industry Relations
Why should you add your business’s geographical location to your digital content?
Social media is revolutionizing how we associate with one another, as well
With more than 1 billion daily users globally and an estimated 10.4
Whether in business or life, timing is everything. The same adage applies
Call it a marketing phenomenon of the digital age, but social influencers
Using hashtags in your digital content can significantly enhance your social marketing
In our hyper-connected world, using social media tools to promote your business cannot be understated. While at first it can feel overwhelming, taking the time to learn how to use social media to boost your visibility online can go a long way to helping attract more customers.
As the summer season starts to wind down, many of you are gearing up for your truly busy season – fall. Being busy is good. It may not always feel like it when you go home exhausted, but it is a testament to the amount of people that want to get out of the house and do something different and unique. And, as tired as you may be, there is a certain sense of accomplishment knowing that you had a hand in making someone else’s day special.
Symposium 2018 was a success! 400 region businesses and stakeholders gathered to network, share ideas and learn. Stay tuned for our Symposium 2019 announcement. Its going to be BIG! Join us in early 2019 for one BIG (2 day event) event that gathers our region wide members together.
In recent years, the ability to learn more about who your customers are, find out their likes, habits and what they do in their leisure time, including how to target your marketing has advanced beyond what many people would have ever thought possible. Advertising platforms such Google Adwords, Facebook Ads, and many more now allow you to create highly targeted ads that are shown only to your ideal customer, letting you directly pinpoint your market without wasting your budget on reaching demographics that don't fit the profile of someone who would be interested in your business.
We’ve all done it. You register for a webinar or a workshop and when the date comes, you find yourself too busy or not as interested in the topic as you were before, and you decide to pass on the event. Even with relevant and exciting content for our workshops - some of our best and targeted learning sessions go are under-attended. Here’s why you need to invest time in yourself and your business.
2018 is almost upon us, and with the arrival of a new year comes everyone's favorite thing, the impossible task of coming up with resolutions for the next 12 months. We have a few B2B suggestions for you to start the New Year proactively. 1. Be co-dependant! Your business isn’t meant to operate in a vacuum. Think about who in your area you could work with to create some powerful partnerships and share ideas for business growth.
Tourism is a big business in Canada! Ontario alone accounts for 40 per cent of tourism jobs in Canada. In Ontario, the tourism sector accounts for 5.3 per cent of total jobs (389,000). While the industry continues to see growth, there’s a challenge to find skilled people to fill travel and tourism jobs. According to Tourism HR Canada, the number of unfilled tourism jobs is expected to reach 240,000 by 2035. If nothing is done to curb this potential labour gap, the potential revenue shortfall will reach $27.4 billion by the same year. However, there are hundreds of thousands of people looking for work.
Building your brand is the key to the success of your business. Focusing on content marketing is a vital aspect of this strategy. You don't have to be a marketing whiz to implement content marketing that targets your B2C audience
Although a lot of your visitors may trek home after the busy summer season, your evaluation, marketing and business growth, shouldn’t slow down. The shoulder season presents an opportunity to conduct a post-tourist season review, engage in B2B networking and utilize resources and tools provided by Central Counties Tourism to develop and improve your business.
Great destinations are great places to live and work as well as to visit. Expanding a region’s tourism base can provide a wide range of benefits to businesses, employees and residents. When visitors spend discretionary income, that increases business profits, salaries and may benefit locals who are not directly engaged in the tourism sector. Well-managed destinations can also attract new investment to an area.
It’s summer and business is booming! We all know this is the best time of the year to be a Central Counties business owner. However, the shoulder season will soon be upon us, and now is the time savvy business owners start to prepare for that lull in sales by making some smart decisions today that are sure to pay off in the future.
The Central Counties board welcomes new Directors, Kelly O’Brien, Galen Weston Centre for Food, Durham College; Angela Poletto, TRCA; and, Jeff Duncan, Councillor, Town of Erin. A special thank to departing board members Rob Kadlovski and Derek Edwards. Rob and Derek were among our first board members in 2010 and their combined knowledge and experience, coupled with passion and commitment to Central Counties mission and vision has been instrumental in building the organization. Picture: Left to right (D. Edwards, R. Kadlovski)
York Durham Heritage Railway, Town of East Gwillimbury, and the Alton Mill Arts Centre, were recognized for their work with community businesses, Central Counties and other tourism stakeholders. Picture: Left to right: Jordan Grant (Alton Mill Arts Centre), Lori Woodyatt (Town of East Gwillimbury), Alissa Mitchell, Denis Godbout (York Durham Heritage Railway)
Markham, ON – When most people think of a tourist, the image that comes to mind includes Hawaiian shirts, fanny packs and socks and sandals. For many businesses within York Region, Durham Region and Headwaters Region, that is why tourism is not top of mind as a means to grow their bottom line according to Chuck Thibeault, Executive Director of Central Counties Tourism, the provincially funded not-for-profit dedicated to supporting and promoting tourism throughout the region.
Why is this important? Tourism impacts our community! Tourism is a pillar of Ontario’s economy; it supports healthy and prosperous communities, and is fundamental to our quality of life.
We are promoting the unique events and special features that Central Counties has to offer by embarking on a distinctive program designed to provide funding opportunities to the businesses and event organizers in the region that can help increase tourist awareness...
For Immediate Release Our name has changed! Markham, ON -We want to
Good Day, I think the saying is, “If you love what you
This Privacy Policy describes how Central Counties Tourism – Zone 6 Regional
Good Day, Trish and I had an event at one of the
Where Reality Meets Imagination. Avatar-led Immersive Experiences. Welcome to AVTR1, the premier
Quarterly Hotel Update, as of December 2023 – Demand in 2023 surpassed
Good Day, I had a lightbulb moment this morning. I was replaying a
Happy New Year! The other night I was presenting at a town
Could 2023 have been a better year for tourism than 2019? Understanding
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We have over 21,000 professional photographs of our region, free for you to use in your marketing and advertising.
Good day, As we find ourselves immersed in the festive glow of
We honour that the land we are standing on today is the traditional territory of many nations.
As an independent organization funded by the Ontario Ministry of Tourism, Culture
Quarterly Hotel Update, as of September 2023 (Q3) Central Counties Tourism collects
Good Day, I am writing this month’s introduction from Orlando, Florida. I
Good day, The weather may have turned cold and gloomy, but my
Good day, As I alluded to at the AGM, this month’s topic
Good day, The timing of writing this article is perfect as I
Good day, I recently returned from 12 days in Hawaii. One of
Wow! What an amazing day at our annual tourism symposium on Monday,
Learning Lab Gain knowledge and build the skills to help grow your
Good Day I am not sure if you have noticed, but I
It has taken me years, and my lovely wife, who has no
Happy Holidays! I brag about you a lot – to my peers,
We are finally the Bride!!! For years and years and years our
Good Day, Last Wednesday evening, Ryan, the operating partner of our Brampton
Good Day, People seem to perceive me as a very positive person.
BE MY BOSS! Now how is that for an opening? The truth
Let’s talk toilets and garbage cans. I know, not the sexiest of
Happy New Year! I received a call from my dad on Friday
Are you a tourism business, event organizer or venue within the regions
Last week, we hosted our annual tourism symposium. Kelly Ing, our Director
Happy Autumn! First off, I would like to let you all know
Last week I had the opportunity to visit with Aimee, the owner
Good Day, I believe the revolution has started. More than 130 of
Zone 6 Regional Tourism Organization (“ Central Counties Tourism”) is committed to
Eleven days after being put on a ventilator because of COVID-19, I
There are no two ways about it; COVID sucks. For tourism businesses,
In the immortal words of John “Hannibal” Smith from The A-Team, “I love
Be part of the solution. I can’t for the life of me remember
Good Day, I had planned to theme this month’s introduction around support
Good Day, I am going to need your help in 2021. Let
Perspective is everything. In the weeks leading up to my mom’s death
Good Day, I just spent the last two days at the virtual
Good Day, Most of the communities within the boundaries of Central Counties
Shhhh. Can you hear that? I think that is Phase 3 coming
Tourism is the by-product of a vibrant community. Sue, from our team, said that
These days we’re all doing things a bit differently – that includes
Good Day, For almost all of us, this pandemic sucks. It sucks
Yesterday, I had the privilege to present at two meetings. Both meetings
Happy New Year! The people that work in our industry are caring,
Happy Holidays! I wanted to take this opportunity to thank you. Thank
Good Day, Valentine Davies was a marketing genius. Well, actually he was
Good Day, I am excited. Probably more excited and confident in the
Good Day, My grandmother turned 100 years old last month. Nanny, as
Good Day, Eight weeks ago, I was at my parents’ house in
Two weeks ago, my oldest (16) decided that he wanted to build
Happy Spring! On April 11, the provincial government tabled their first budget.
One of my favourite moments this past year was trying to round
Name: Chuck Thibeault Email: cthibeault@centralcounties.ca Phone: 905-940-9999 ext. 1 Started at CCT:
There are a lot of parables that speak to the individual being
Happy Holidays! It seems that each year the holiday season gets busier.
Good Day, This past weekend, my oldest had his last lacrosse tournament
Last week, the board and staff met to set the direction of the organization for fiscal 2019-2020, which begins April 1. Each of Central Counties’ 16 board members is also a stakeholder who is volunteering – taking time away from their own successful careers and businesses to take a step back to look at the big picture for tourism in the region. The board members were asked to answer the question “What does success look like for Central Counties”. It is a great question, and an important one for the direction of the organization.
This summer we put out a call for stakeholders wanting to partner
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