Central Counties Tourism is responsible for the strategic development and marketing of the regions of Headwaters, York and Durham as a visitor destination. Our mandate is to support our stakeholders in every way possible during this challenging time.
Please check back often for updated information, resources and new opportunities.
Marketing Opportunities with Central CountiesCentral Counties is working hard with our stakeholders to come up with new ways to market their products during the COVID-19 crisis. Whether it’s a virtual tour, online course, or a new innovative way to deliver experiences, we want to work with you to make it happen.
**Due to a terrific response from our stakeholders, the Virtual Content Program is currently at capacity. Please check back in June 2020 for further updates to the program.
In response to COVID-19 and social distancing, our stakeholders are staying top-of-mind by sharing creative and educational content. This is a fantastic and economical way to let the people know you care about them, showcase your expertise and generate consumer loyalty.
We are here to assist you in the following ways:
We want to toot your horn! Extend your audience reach by sharing it with our more than 39,000 followers on FaceBook, Twitter and Instagram. Tag us using @visitydh or by using the hashtags #visitydh and #discoverON.
Send us the video files to post in our YDH Virtual Classroom and share with Destination Ontario
To discuss this opportunity further, please contact your regional field manager:
York Region: Sandra Quiteria at squiteria@centralcounties.ca
Durham Region: Eleanor Cook at ecook@centralcounties.ca
Headwaters Region: Emily Quinton at equinton@centralcounties.ca
During the COVID-19 outbreak, many of our stakeholders are getting creative by offering new and exciting out-of-the-box programs and product offerings, to ensure their businesses stay top-of-mind! Take a moment to breathe and discover what your colleagues are doing. Once you are inspired, have developed a great idea, or even if you want to brainstorm with CCT…we will help in any way we can! We are here to support you.
Check out our Featured Articles on YorkDurhamHeadwaters.ca
Pandemic preparedness – helpful tips and tools to prepare for back to work: Pandemic Recovery-Return to Business Checklist (A self-assessment tool to assist you in ramping back to regular business operations); Pandemic Preparedness Checklist (A tool to set priorities, get plans in place and protect your people); Pandemic Awareness eCourse (Free online course for workers, supervisors and managers).
View More Resources from WSPS
Resources for Financial ReliefThroughout the COVID-19 crisis Central Counties will endeavour to provide links to resources available that provide financial relief.
Businesses across southern Ontario unable to access existing relief measures can now apply for funding under new regional initiative.
FedDev Regional Relief and Recovery FundA taxable benefit toprovide $2,000 a month for up to four months for workers who lose their income as a result of the COVID-19 pandemic.
Canada Emergency Response BenefitEmployers whose business has been affected by COVID-19 may be eligible for a subsidy of 75% of employee wages for up to 12 weeks, retroactive from March 15, 2020, to June 6, 2020.
Canada Emergency Wage SubsidyBusinesses applying to Federal government relief programs are encouraged to register on the CRA My Business Account. This account will enable direct deposit of funds and speed up the process of receiving relief.
CRA My Business AccountAdditional investments provide support to financial institutions and allow them to quickly provide credit and liquidity options for a range of businesses. These measures are a part of the Government of Canada’s COVID-19 Economic Response Plan.
Government Support for BusinessesThe WSIB financial relief package allows businesses to defer premium reporting and payments until August 31, 2020.
WSIB financial relief packageShopify is offering a 90-day free trial for all new customers. If you’re currently on a 14-day trial, you can extend it to 90 days.
Shopify 90-day Free Trial
About COVID-19Get information on how to stop the spread, status of cases in Ontario and other up-to-date information specifically for businesses in Ontario. Visit the Ontario Ministry of Health.
Get information from the federal level, including updates on the outbreak, symptoms and treatment, how to prepare, and travel advice. Visit the Public Health Agency of Canada.
WHO is providing updated advice and guidance for the travel and tourism sector to help protect their employees and address critical issues, concerns, and questions. Visit WHO’s Travel and Tourism Resources.
Industry Updates, Reports and ResearchPlease visit these links for the most up-to-date information on COVID-19 and its impact on the Tourism Industry.
We here at Central Counties will be pivoting our direction to meet our stakeholders’ needs as the COVID-19 crisis unfolds. Resources produced by our team to support you during this trying time will be posted here.
Providing support to our stakeholders both from a B2B and B2C standpoint is the reason CCT exists. Central Counties Tourism Covid-19 Current and Future Actions document outlines our current actions and the future actions will be taking as we move into recovery mode.
TIAO is the voice of tourism advocacy in Ontario. They are conducting province wide surveys of tourism businesses to measure the impact of COVID-19. Please review TIAO’s research results published here.
Visit TIAO's COVID-19 Advocacy PagePlease read TIAO’s “Immediate Impact Management Strategy” (PDF download)
A Framework for Reopening our Province lays out the government’s approach to the next chapter in the ongoing fight to defeat COVID-19. It outlines the principles the government will use to reopening businesses, services and public spaces in gradual stages.
Minister Lisa Macleod is holding tele-townhalls with tourism industry stakeholders from across the province. Please find links to the recordings of these townhalls below:
York Region has organized some of the most pertinent resources by key need areas identified by the local business community. York Region’s Economic Strategy team is committed to supporting the York Region business community during this crisis.
York Region COVID-19 Business Resources
Durham Region is offering resources and information for for businesses in Durham Region regarding government programs, services and supports available during the COVID-19 pandemic.
Visit the Invest Durham Website
Destination Ontario provides information and resources to help tourism stakeholders be better informed for their business operations and activities. Meeting the demands and unique requirements of the tourism market requires being informed on the latest trends, reports and ideas. During COVID-19, its more important than ever to ensure you register your business with Destination Ontario.
Register your business with Destination Ontario
FEO has released a white paper regarding the Force Majeure clause in your insurance based on COVID-19.
Read about Force Majeure clause
Destination Canada markets Canada internationally. Their mission is to unite and empower Canada’s tourism leaders through compelling research, strategy and storytelling to drive the visitor economy. During the COVID-19 crisis, DC is providing ongoing support for tourism businesses via informative webinars, research, updates and industry guidance.
Visit Destination Canada
Are you a member of TIAC? Discover resources for Canadians and businesses in the tourism sector impacted by COVID-19. During this time, it is integral that the tourism industry comes together to support one another. TIAC is committed to representing Canadian tourism businesses in the face of uncertainty and continues to advocate on behalf of the industry.
Become a Member of TIAC
Get a worldwide perspective. WTTC provides advice for travellers during the COVID-19 crisis.
Visit the WTTC Website
In an update on the sector’s response to the coronavirus COVID-19 outbreak, the World Tourism Organization (UNWTO) offers a first assessment pointing to a decrease in international arrivals and receipts in 2020. UNWTO is responsible for ensuring tourism is an essential part of Government recovery plans.
Visit the UNWTO Website
If your business is located in Headwaters Region, your representative is Emily Quinton.
If your business is located in York Region, your representative is Sandra Quiteria.
If your business is located in Durham Region, your representative is Eleanor Cook.
© 2020 Central Counties Tourism.
