Media Release: CCT Announces 32 Recipients of the 2024/25 Partnership Program

For Immediate Release

Central Counties Tourism Announces 32 Recipients of the
2024/25 Partnership Program (First Intake)

May 3, 2024 (Courtice, ON) – Central Counties Tourism (CCT) is thrilled to announce the recipients of the 2024/25 Partnership Program’s first intake, marking a significant investment in the region’s tourism sector. With a commitment of $231,715, CCT is supporting 32 tourism businesses and organizations across York, Durham, and Headwaters, aimed at growing the visitor economy.

In its 11th year, the CCT Partnership Program continues its mission to foster collaboration and innovation within the tourism industry, offering matching funding of up to 50% of the project budget, to a maximum of $20,000. This program empowers stakeholders within the regions of York, Durham, and Headwaters to develop, support, or enhance programs, events, and offerings that drive community engagement, elevate the visitor experience, and aim to increase length of stay, spend, and visitation from 40km+ outside of their communities, or increase shoulder season and off-season visitation.

“What sets the CCT Partnership Program apart from other sources of funding is that it is NOT a grant,” says Chuck Thibeault, Executive Director of Central Counties Tourism.  “Investing in the development of new products and experiences takes dedicated time and energy in addition to money and I am continually amazed by the passion and commitment of our stakeholders to re-invest their hard-earned income to further grow the visitor economy.” He adds that there were more requests than available funding. “All applications,” he notes, “underwent rigorous evaluation by our esteemed Partnership Committee, comprised of dedicated members of our staff and Board of Directors. We are proud to recognize the outstanding efforts of the successful recipients and are looking forward to continue working with them as they build and implement their projects.”



Banjo Cider
Canadian Automotive Museum
Leaskdale Loop
North Durham Pride
Oshawa Tourism
Regional Municipality of Durham
Scugog Shores Museum Village and Archives
Slabtown Cider Co.
Springtide Music Festival
The Corporation of the Township of Uxbridge
Theatre on the Ridge
Treetop Eco-Adventure Park


Elliott Tree Farm Limited
Erin Hill Acres Inc.
GoodLot Farmstead Brewing Company Limited
Headwaters Arts
Orangeville Blues & Jazz Festival
Over Here Community Arts Adventure
The County of Dufferin
The Nest Suites
Town of Erin
Town of Shelburne


Arts Society King
Kleinburg Business Improvement Association
Markham Arts Council
Markham Jazz Festival
Markham Village Music Festival
Newmarket Craft Beer Festival
Stouffville Fusion Fest
Town of Whitchurch-Stouffville
Unionville Business Improvement Area
Vaughan International Film Festival

A second intake period is now open and accepting applications until September 13, 2024, with three priority streams of funding available: Out-of-Region Marketing, Multi-Stakeholder Route Development Initiatives, and Destination Development.

For more information on the CCT Partnership Program and application guidelines, interested parties are encouraged to visit

Join us in shaping the future of tourism in York, Durham, and Headwaters!

About Central Counties Tourism

Central Counties Tourism (CCT) was established as a regional tourism organization in 2010 under the framework developed by the Ontario Ministry of Tourism, Culture and Sport. Its mandate is to help stakeholders build their capacity which, in turn, grows visitation and vibrant communities throughout the York, Durham, and Headwaters regions. CCT is funded by the Ontario Government and managed as a not-for-profit organization by a voluntary tourism industry board. CCT’s mission is to develop, support and promote tourism within the region.

Media Contact
Chuck Thibeault
Executive Director
Central Counties Tourism


Central Counties is located North of Toronto


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Chuck Thibeault

Executive Director, Chuck Thibeault