The Power of Partnership: ShopStayPlay in Vaughan
What happens when Canada’s Wonderland, Vaughan Mills, and Tourism Vaughan join forces? The ShopStayPlay campaign turned the winter shoulder season into an opportunity, offering visitors a bundled experience of attractions, shopping, and overnight stays. By pooling resources and marketing reach, the partnership not only boosted visitation but also showcased the power of collaboration in Vaughan’s growing tourism ecosystem.
