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Westben campfire
Featured Articles
May 27, 2021

Attracting Small Groups Through Adapting Your Offer

COVID-19 demanded businesses large and small, niche and mass market, urban and rural, to rethink their visitor experience, product offers, physical and emotional guest interactions, safety requirements, price point, and business models to survive the present and thrive in the…
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King Cole Stouffville
Featured Articles
March 31, 2021

Environmental Sustainability in Action – And How You Can Take Part in Your Business

As stakeholders in the regional tourism landscape, we’re actively encouraging people to #ShopLocal. We want our visitors to invest in our community, whether they live here or are travelling from outside of our borders. Happily, visitors are responding en masse,…
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Woman at East Gwillimbury Farmers Market
Featured Articles
March 19, 2021

CCT’s Tourism Story Through Data – Part One: Annual Growth (2018-2020)

As Tourism Professionals, at some point in our careers we have all been asked the same question, “How is Tourism doing?” From an outsider’s perspective, it sounds like a simple question. However, the answer is much more complex since tourism…
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Winter Fun Cold Creek Conservation Area Nobleton York Region
Featured Articles
February 19, 2021

Attracting Staycationers: Heads In Beds Just Isn’t Enough

Every quarter Central Counties Tourism receives a hotel report with stats on occupancy levels, room rates, room supply and demand, and year-over-year comparisons. As you would expect, right now the line isn’t climbing. However, there is a promising story in…
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Happy family Tourists
Featured Articles
December 21, 2020

Understanding CCT Visitor Audiences: Family Fun Segment

We all know that understanding your audience is key to effectively market your business. With the use of postal code data we identify and analyze visitors to the region and are able to categorize them into specific segments based on…
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Woman in Mask Shopping
Featured Articles
December 16, 2020

November research shows who’s ready to visit Central Counties and when

As we start to clearly see the light at the end of this dark COVID-19 tunnel. We all want to know how soon our visitors will come back to our businesses and what type of visitors we can expect to…
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Hibernate in Style
Featured Articles
November 19, 2020

Eight Pro Tips for Social Media

Building a brand using social media may feel like a massive undertaking with all of the platforms available to you for your business. I’m here to tell you that it’s now easier than ever to use social media to connect…
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Hotel Data
Featured Articles
October 27, 2020

Free Research Available!

It has been seven months since our world has drastically shifted, particularly within the tourism industry, and we know that there is a light at the end of the tunnel. However, as we inch closer towards that light, we ask…
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Celebratory drink
Featured Articles
September 21, 2020

Do Your Visitors Drink Alcohol?

Do you want to know more about the alcohol consumption of your visitors? If so, what do you need to know and what can you tell us about your visitors? These questions are not meant to be rhetorical at all,…
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Social Networking
Featured Articles
August 31, 2020

New Visitor Segmentation!

Since 2017, Central Counties has been collecting postal codes from its various stakeholders and different festivals/events, all to have a thorough understanding of its visitation to both to the stakeholders and the region. This detailed analysis has been done with…
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Pickering Museum
Featured Articles
August 19, 2020

Partnership at Work – Pickering Museum Village’s Haunted Ghost Drive-Thru Tour

At Central Counties Tourism, we are always saying to you, our stakeholders, “Let’s work together.” That is what we are here for, it is what we think about and work towards every day. Let’s find a way to make you…
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Environics Analytics
Featured Articles
May 29, 2020

Trends in Visitation & Other Research Links

In addition to our website’s COVID-19 section, and TIAO’s COVID-19 Survey Results (including Survey #5), we would like to share with you a few other sources of information that we follow and track. Environics Analytics has created a free public…
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