Q2 2026 hotel performance in RTO6 shows a mixed picture: occupancy declined compared with previous years, but stronger room rates helped drive record quarterly revenue. Explore the latest occupancy, ADR and RevPAR results and what they mean for the region’s tourism sector.
Your Google Business Profile can be one of your most important digital touchpoints, helping potential visitors discover your business through Google Search and Maps. Learn how to optimize your profile, build trust, and avoid common mistakes.
Finding the right image for your next campaign just got easier. CCT’s new Digital Asset Library offers an improved, intuitive way to search and access destination photography from across York, Durham, and Headwaters, helping you quickly find the visuals you need to support your marketing, media, and storytelling efforts.
On June 17, 2026, Central Counties Tourism hosted its Annual General Meeting, during which the 2026/27 Board of Directors slate was confirmed.
Q1 2026 hotel performance in York Durham Headwaters generated a record $88.7 million in revenue, driven by higher room rates despite softer occupancy levels. Explore key trends, monthly performance, and opportunities for industry growth.
Headwaters Crafted Journey launches as a new self-guided craft beverage trail across Caledon, Erin, Orangeville, Mono, and Grand Valley, featuring eight local makers, a passport program, and a regional partnership led by Central Counties Tourism.
Tourism HR Canada, in partnership with Central Counties Tourism, expands access to Belong: Accessible Tourism Workplaces eLearning through CCT’s Learning Lab.
Golf in Ontario is helping destinations and golf courses attract high-value visitors through coordinated marketing, travel packages, and regional collaboration. Learn how the program supports tourism growth and how tourism partners across York Durham Headwaters can get involved.
Quick tips to help your events stand out on the York Durham Headwaters calendar, plus how to create a free account and add your listings to the free regional directory.
Learn how Clearwater Farm in Georgina is bringing its story to life using AVTR1, Central Counties Tourism’s new augmented reality platform. From CSA baskets to on-farm experiences, discover how immersive storytelling is helping the farm deepen connections with visitors and build meaningful engagement beyond the gate.
Visitor spending across York, Durham, and Headwaters reached $3.7 billion in 2025, a 6.6% increase year-over-year. Growth was driven by Ontario and domestic markets, with food and beverage remaining the top spending category and recreation and entertainment seeing the fastest gains.
Our latest Visitor Research Program insights show strong growth in overnight visitation across the region in 2025, with increases in both trips and total nights. However, a key trend is emerging: visitors are travelling more frequently but staying for shorter periods. This article explores what these patterns mean for key markets and how tourism partners can adapt.
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Executive Director, Chuck Thibeault