All Posts By

Borandeh

Media Room
July 7, 2020

Executive Director Recap June

Shhhh.  Can you hear that?  I think that is Phase 3 coming down the tracks. Its arrival is highly anticipated but what is it really going to mean?  For much of the general public, it means there is light at the end…
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Data
Media Room
May 29, 2020

Executive Director Recap May

Tourism is the by-product of a vibrant community.  Sue, from our team, said that while the two of us were having a lively conversation a few weeks ago.  You see, tourism impact is calculated as a % of revenues, staffing, etc. of…
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Symposium
Media Room
January 22, 2020

Executive Director January Recap

Happy New Year! The people that work in our industry are caring, passionate individuals.  I have met very few in my many, many years that seem to be just punching the timeclock day in and day out.  I believe, that…
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Media Room
December 25, 2019

Executive Director December Recap

Happy Holidays! I wanted to take this opportunity to thank you.  Thank you for providing us the great stories to tell potential visitors.  Thank you for working together to build destinations.  Thank you for continually supporting us – especially in…
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Featured Articles
November 28, 2019

Getting Agri-Cultured about York Durham Headwaters at the 2019 Royal Winter Fair.

Meet us at the Royal! November 1-10, 2019. Since 1922, The Royal Agricultural Winter Fair has been Canada’s premier showcase for excellence in the agricultural industry and this year, Central Counties Tourism, along with several other Regional Tourism Organizations in…
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Featured Articles
November 28, 2019

Who were your Summer 2019 Visitors?

Summers are always a very busy time of the year for everyone - kids are out of school for two months, the weather is perfect for spending time outdoors, and tourists flock to Central Counties (CCT). This creates a busy…
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Social Networking
Media Room
November 27, 2019

Executive Director November Recap

Good Day, Valentine Davies was a marketing genius.  Well, actually he was a writer.  Specifically, he wrote Miracle on 34th Street in 1947.  But, perhaps, because he was a writer and not a true marketer, he had a keen insight into what motivates…
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Media Room
October 31, 2019

Executive Director October Recap

Good Day, I am excited.  Probably more excited and confident in the future of our amazing industry than I have been in a while.  This week was TIAO’s Annual Tourism Summit, which for me started with a meeting with our…
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Social Networking
Featured Articles
October 31, 2019

Find Out Where Your Visitors Come From

How well do you know your visitors? Where do they live and are you marketing to the right areas to attract more visitors to your business and region?  To better understand your customers, Central Counties (CCT) strongly recommends collecting their…
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Media Room
September 26, 2019

Executive Director September Recap

Good Day, I am not sure why it still amazes me when I learn great business lessons in everyday life.  Last week’s reminder came as we were planning my mom’s Celebration of Life.  She passed away last Wednesday and, while…
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Woman on laptop
Media Room
August 29, 2019

Executive Director August Recap

Good Day, For my Nanny’s 80th birthday – 20 years ago – she asked the family to buy her a computer.  I would argue that in 1999, most 80 year-olds were wondering where the Windows were on computers, why people…
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Featured Articles
July 24, 2019

Proof is in the Distance Decay

Last fiscal year was our first year using Environics Analytics to analyze postal codes and we collected 98,065 of them from our amazing stakeholders. From that data, those businesses now have a better understanding of their visitors and as a…
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