Headwaters Crafted Journey launches as a new self-guided craft beverage trail across Caledon, Erin, Orangeville, Mono, and Grand Valley, featuring eight local makers, a passport program, and a regional partnership led by Central Counties Tourism.
Tourism HR Canada, in partnership with Central Counties Tourism, expands access to Belong: Accessible Tourism Workplaces eLearning through CCT’s Learning Lab.
Central Counties Tourism announces the 2025–2026 Partnership Program recipients, supporting 87 tourism businesses, municipalities, and organizations across York, Durham, and Headwaters. With $379,000 invested in direct funding and co-operative advertising, the program strengthens local destinations, enhances visitor experiences, and drives regional collaboration.
The 10th annual Central Counties Tourism Symposium brought together 200 tourism professionals in Whitby to explore the theme “Local to Limitless.” Through expert panels, breakout sessions, and keynote presentations, attendees learned how local strengths—from culinary and culture to film and digital marketing—can drive tourism growth across York, Durham, and Headwaters. The day concluded with networking, local tastings, and celebrations of regional achievements in tourism.
Central Counties Tourism has launched Municipal Overnight Visitation Analysis, a new research tool that helps municipalities understand overnight visitation. Powered by Environics Analytics, it delivers actionable insights on visitor volume, length of stay, origin markets, and repeat travel to support smarter tourism planning and economic impact.
Tourism across the regions of York, Durham, and Headwaters (collectively known as Central Counties) reached new heights in 2024, with visitors spending a record-breaking $3.5 billion.
Central Counties Tourism (CCT) is pleased to announce the launch of its newest Learning Lab course: Tourism Route Development.
Central Counties Tourism (CCT) is seeking dedicated and visionary tourism professionals to join its Board of Directors.
Central Counties Tourism (CCT) proudly launches the 2025-2026 Partnership Program, marking its twelfth year of supporting regional stakeholders in strengthening the visitor economy.
Central Counties Tourism hosted its ninth annual Tourism Symposium, bringing together tourism professionals, businesses, and industry leaders for a day of networking, learning, and collaboration.
Central Counties Tourism is proud to announce that Destination Markham and Tourism Vaughan have been selected to host the Ontario Motor Coach Association (OMCA) Annual Marketplace 2025.
Central Counties Tourism is thrilled to announce the recipients of the 2024/25 Partnership Program’s first intake, marking a significant investment in the region’s tourism sector.
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Executive Director, Chuck Thibeault