Why Research?

Central Counties Tourism is committed to providing its industry partners with access to the best third-party tourism research available and supports research-based development.

Tourism research information is a valuable tool in today’s competitive marketplace. Our goal is provide the industry with a central access point to reports and findings that enable local tourism operators to more effectively market their products, services and experiences

The Power of Data

Gathering regional demographic data on the habits of visitors is a priority for Central Counties Tourism. The Central Counties team wants your postal code data for our research.  Contact your regional field manager for more information.

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Central Counties ENVISIONS PRISM Demographic Data

Environics consumer insights

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Ministry of Tourism, Culture and Sport (MTCS)

Tourism Industry Association of Ontario (TIAO)

Destination Insights for Ontario: Visitor Spending Report

Tourism Industry Association of Canada (TIAC)

Ontario Tourism Marketing Partnership Corporation (OTMPC)

Tourism Education Corporation (OTEC)

Ontario Tourism Workforce Development Strategy 

Destination Canada Ontario

Hotel Association of Canada

Canadian Marketing Association (CMA)