Why Research?

Central Counties Tourism is committed to providing its industry partners with access to the best third-party tourism research available and supports research-based development.

Tourism research information is a valuable tool in today’s competitive marketplace. Our goal is provide the industry with a central access point to reports and findings that enable local tourism operators to more effectively market their products, services and experiences

The Power of Data – Central Counties Market Research Program

Central Counties Tourism will be using Environics Analytics’ vast wealth of market data on demographics, media preferences, leisure, travel behaviour, and psychographics to help you understand more about the visitors to our region and the customers that visit your business.  If you’re interested in finding out more about who your customer is and their preferences – read more about the Central Counties Tourism Market Research Program.

Don’t forget to sign-up for our B2B newsletter and stay in the know on all the latest tourism industry research from our partners.

Ministry of Tourism, Culture and Sport (MTCS)

Tourism Industry Association of Ontario (TIAO)

Destination Insights for Ontario: Visitor Spending Report

Tourism Industry Association of Canada (TIAC)

Ontario Tourism Marketing Partnership Corporation (OTMPC)

Tourism Education Corporation (OTEC)

Ontario Tourism Workforce Development Strategy 

Destination Canada Ontario

Hotel Association of Canada

Canadian Marketing Association (CMA)