Product Development

Tourism products are much more than a tangible souvenir tourists take home to their friends and families; they are the experiences that they have in our communities.

“A tourism product is combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. “

– As defined by The World Tourism Organization (UNWTO)

Central Counties Tourism works hand-in-hand with communities and local businesses to build world-class tourism products. Our programs aim to assist the regional tourism industry in reaching its full potential.