Taking notes

Tourism Now Webinar Available

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Getting to Know Central Counties Tourism

Tourism Now WebinarWe are excited to launch our new webinar aimed at providing a snapshot of the tourism landscape and how we can work together to strengthen your business. Developed from our live Tourism Now workshops offered across the region, the 20-minute webinar includes tips and resources for becoming tourism-ready and maximizing your exposure to visitors by taking advantage of opportunities.

Check out the Tourism Now Webinar

You can also access the webinar through the B2B resources page.

Interested in a Tourism Now workshop tailored for your community, tourism group or BIA. Learn how you can work with Central Counties and our partners and gain an understanding of how tourism works! Contact your field manager to book a live presentation.

The Power of Collecting Customer Data

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In recent years, the ability to learn more about who your customers are, find out their likes, habits and what they do in their leisure time, including how to target your marketing has advanced beyond what many people would have ever thought possible. Advertising platforms such Google Adwords, Facebook Ads, and many more now allow you to create highly targeted ads that are shown only to your ideal customer, letting you directly pinpoint your market without wasting your budget on reaching demographics that don’t fit the profile of someone who would be interested in your business.

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Five Reasons You Should Explore Your Learning Potential

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We’ve all done it. You register for a webinar or a workshop and when the date comes, you find yourself too busy or not as interested in the topic as you were before, and you decide to pass on the event. Even with relevant and exciting content for our workshops – some of our best and targeted learning sessions go are under-attended. Here’s why you need to invest time in yourself and your business.

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B2B Resolutions to Start Your New Year

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2018 is almost upon us, and with the arrival of a new year comes everyone’s favorite thing, the impossible task of coming up with resolutions for the next 12 months. We have a few B2B suggestions for you to start the New Year proactively.
1. Be co-dependant! Your business isn’t meant to operate in a vacuum. Think about who in your area you could work with to create some powerful partnerships and share ideas for business growth.

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Tourism as a Career

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Tourism is a big business in Canada! Ontario alone accounts for 40 per cent of tourism jobs in Canada. In Ontario, the tourism sector accounts for 5.3 per cent of total jobs (389,000). While the industry continues to see growth, there’s a challenge to find skilled people to fill travel and tourism jobs. According to Tourism HR Canada, the number of unfilled tourism jobs is expected to reach 240,000 by 2035. If nothing is done to curb this potential labour gap, the potential revenue shortfall will reach $27.4 billion by the same year. However, there are hundreds of thousands of people looking for work.

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Successful Destination Management Planning Works!

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Great destinations are great places to live and work as well as to visit. Expanding a region’s tourism base can provide a wide range of benefits to businesses, employees and residents. When visitors spend discretionary income, that increases business profits, salaries and may benefit locals who are not directly engaged in the tourism sector. Well-managed destinations can also attract new investment to an area.

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