In recent years, the ability to learn more about who your customers are, find out their likes, habits and what they do in their leisure time, including how to target your marketing has advanced beyond what many people would have ever thought possible. Advertising platforms such Google Adwords, Facebook Ads, and many more now allow you to create highly targeted ads that are shown only to your ideal customer, letting you directly pinpoint your market without wasting your budget on reaching demographics that don’t fit the profile of someone who would be interested in your business.
We’ve all done it. You register for a webinar or a workshop and when the date comes, you find yourself too busy or not as interested in the topic as you were before, and you decide to pass on the event. Even with relevant and exciting content for our workshops – some of our best and targeted learning sessions go are under-attended. Here’s why you need to invest time in yourself and your business.
2018 is almost upon us, and with the arrival of a new year comes everyone’s favorite thing, the impossible task of coming up with resolutions for the next 12 months. We have a few B2B suggestions for you to start the New Year proactively.
1. Be co-dependant! Your business isn’t meant to operate in a vacuum. Think about who in your area you could work with to create some powerful partnerships and share ideas for business growth.
Tourism is a big business in Canada! Ontario alone accounts for 40 per cent of tourism jobs in Canada. In Ontario, the tourism sector accounts for 5.3 per cent of total jobs (389,000). While the industry continues to see growth, there’s a challenge to find skilled people to fill travel and tourism jobs. According to Tourism HR Canada, the number of unfilled tourism jobs is expected to reach 240,000 by 2035. If nothing is done to curb this potential labour gap, the potential revenue shortfall will reach $27.4 billion by the same year. However, there are hundreds of thousands of people looking for work.
Although a lot of your visitors may trek home after the busy summer season, your evaluation, marketing and business growth, shouldn’t slow down. The shoulder season presents an opportunity to conduct a post-tourist season review, engage in B2B networking and utilize resources and tools provided by Central Counties Tourism to develop and improve your business.
Great destinations are great places to live and work as well as to visit. Expanding a region’s tourism base can provide a wide range of benefits to businesses, employees and residents. When visitors spend discretionary income, that increases business profits, salaries and may benefit locals who are not directly engaged in the tourism sector. Well-managed destinations can also attract new investment to an area.
We are promoting the unique events and special features that Central Counties has to offer by embarking on a distinctive program designed to provide funding opportunities to the businesses and event organizers in the region that can help increase tourist awareness…