Markham, ON – When most people think of a tourist, the image that comes to mind includes Hawaiian shirts, fanny packs and socks and sandals. For many businesses within York Region, Durham Region and Headwaters Region, that is why tourism is not top of mind as a means to grow their bottom line according to Chuck Thibeault, Executive Director of Central Counties Tourism, the provincially funded not-for-profit dedicated to supporting and promoting tourism throughout the region.
Why is this important? Tourism impacts our community! Tourism is a pillar of Ontario’s economy; it supports healthy and prosperous communities, and is fundamental to our quality of life.
We are promoting the unique events and special features that Central Counties has to offer by embarking on a distinctive program designed to provide funding opportunities to the businesses and event organizers in the region that can help increase tourist awareness…
Are you interested in building the tourism business community?
Tourism positively impacts our communities in many ways! It continues to be one of the few growing and sustainable economic drivers. Central Counties is looking for big picture, strategic thinkers to help support and advance Central Counties’ mission and vision.
For Immediate Release
Markham, ON – Today, Central Counties Tourism Corporation, Regional Tourism Organization 6, announced that they have created a new consumer brand, York Durham Headwaters.
The new name will better represent the unique regions found withing the greater Central Counties tourism region. The goal is to build more name recognition among the general public for the distinct regions.
In light of this change, the centralcounties.ca domain will become the B2B portal supporting the businessk needs of our stakeholders. The new consumer domain will be yorkdurhamheadwaters.ca, and will continue to promote the tourism stakeholders withing the regions of York, Durham and Headwaters.
The new website will have a focus on road trips, making York Durham Headwaters Ontario’s Road Trip Destination.
About Central Counties:
Central Counties Tourism was established as a regional tourism organization in 2010 under a framework developed by the Ontario Ministry of Tourism and Culture, following the completion of the Ontario Tourism Competitiveness Study. Our mandate is to identify sustainable best product and practices that will build a stronger and more competitive tourism industry within the region. We are funded by the Ontario Government and managed as a not-for-profit organization by a voluntary tourism industry board.
Central Counties Tourism works with the existing tourism offices within the regions of York and Durham, and Headwaters, who are each responsible for product development and marketing to tourism consumers within the local municipalities. Our mission is to increase tourism in the region by promoting and developing unique and competitive tourism products that attract high yield visitors from outside the Central Counties region.