Tourism Week Interview – Chuck Thibeault, Executive Director

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Markham, ON – When most people think of a tourist, the image that comes to mind includes Hawaiian shirts, fanny packs and socks and sandals. For many businesses within York Region, Durham Region and Headwaters Region, that is why tourism is not top of mind as a means to grow their bottom line according to Chuck Thibeault, Executive Director of Central Counties Tourism, the provincially funded not-for-profit dedicated to supporting and promoting tourism throughout the region.

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Central Counties B2C Brand is now York Durham Headwaters

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For Immediate Release

Markham, ON – Today, Central Counties Tourism Corporation, Regional Tourism Organization 6, announced that they have created a new consumer brand, York Durham Headwaters.

The new name will better represent the unique regions found withing the greater Central Counties tourism region. The goal is to build more name recognition among the general public for the distinct regions.

In light of this change, the centralcounties.ca domain will become the B2B portal supporting the businessk needs of our stakeholders. The new consumer domain will be yorkdurhamheadwaters.ca, and will continue to promote the tourism stakeholders withing the regions of York, Durham and Headwaters.

The new website will have a focus on road trips, making York Durham Headwaters Ontario’s Road Trip Destination.

Animated York Durham Headwaters Map

About Central Counties:

Central Counties Tourism was established as a regional tourism organization in 2010 under a framework developed by the Ontario Ministry of Tourism and Culture, following the completion of the Ontario Tourism Competitiveness Study. Our mandate is to identify sustainable best product and practices that will build a stronger and more competitive tourism industry within the region. We are funded by the Ontario Government and managed as a not-for-profit organization by a voluntary tourism industry board.

Central Counties Tourism works with the existing tourism offices within the regions of York and Durham, and Headwaters, who are each responsible for product development and marketing to tourism consumers within the local municipalities. Our mission is to increase tourism in the region by promoting and developing unique and competitive tourism products that attract high yield visitors from outside the Central Counties region.