It’s summer and business is booming! We all know this is the best time of the year to be a Central Counties business owner. However, the shoulder season will soon be upon us, and now is the time savvy business owners start to prepare for that lull in sales by making some smart decisions today that are sure to pay off in the future.
In recent years, the ability to target advertising efforts to a highly specific audience has advanced beyond what many people would have ever thought possible. Advertising platforms such Google Adwords, Facebook Ads, and many more now allow you to create highly targeted ads that are shown only to your ideal customer, letting you directly pinpoint your market without wasting your budget on reaching demographics that don’t fit the profile of someone who would be interested in your business.
The Central Counties board welcomes new Directors, Kelly O’Brien, Galen Weston Centre for Food, Durham College; Angela Poletto, TRCA; and, Jeff Duncan, Councillor, Town of Erin. A special thank to departing board members Rob Kadlovski and Derek Edwards. Rob and Derek were among our first board members in 2010 and their combined knowledge and experience, coupled with passion and commitment to Central Counties mission and vision has been instrumental in building the organization.
Picture: Left to right (D. Edwards, R. Kadlovski)
York Durham Heritage Railway, Town of East Gwillimbury, and the Alton Mill Arts Centre, were recognized for their work with community businesses, Central Counties and other tourism stakeholders.
Picture: Left to right: Jordan Grant (Alton Mill Arts Centre), Lori Woodyatt (Town of East Gwillimbury), Alissa Mitchell, Denis Godbout (York Durham Heritage Railway)
Markham, ON – When most people think of a tourist, the image that comes to mind includes Hawaiian shirts, fanny packs and socks and sandals. For many businesses within York Region, Durham Region and Headwaters Region, that is why tourism is not top of mind as a means to grow their bottom line according to Chuck Thibeault, Executive Director of Central Counties Tourism, the provincially funded not-for-profit dedicated to supporting and promoting tourism throughout the region.
Why is this important? Tourism impacts our community! Tourism is a pillar of Ontario’s economy; it supports healthy and prosperous communities, and is fundamental to our quality of life.
We are promoting the unique events and special features that Central Counties has to offer by embarking on a distinctive program designed to provide funding opportunities to the businesses and event organizers in the region that can help increase tourist awareness…
Are you interested in building the tourism business community?
Tourism positively impacts our communities in many ways! It continues to be one of the few growing and sustainable economic drivers. Central Counties is looking for big picture, strategic thinkers to help support and advance Central Counties’ mission and vision.