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Research and Development Project Manager

Position Title: Research and Development Project Manager

Reports to: Executive Director

Principal Work Location: Head Office, Markham

Hours of Work: 37.5 hours per week

Job Summary

The Research and Development Project Manager, under the direction of the Executive Director, will work directly with stakeholders in the region with three main objectives: 1) Research and collect stakeholder data including economic impact information, 2) Manage logistics and stakeholders of current experiences, 3) Develop and operationalize new themed experiences.

Duties

Stakeholder Data

  • Develop a training program to CCT stakeholders on what data collection means, what information is required and how to effectively collect it
  • Ensure all stakeholders participating in CCT initiatives have signed an MOU that outlines all of the data they are required to collect as part of their partnership (audience insights)
  • Collect data from all stakeholders participating in CCT initiatives
  • Aggregate the data from stakeholders for reporting purposes
  • Create custom reports as prescribed by the Executive Director, Board of Directors and Ministry of Tourism Culture and Sport
  • Provide individual data collection training, data mining and data interpretation training to all stakeholders taking advantage of the CCT Market Research Program.
  • Work with CCT data provider to ensure continued reporting efficiencies
  • Ensure group travel CCT stakeholder profile information is up to date
  • Provide the foundation data for the creation of a business development strategy

Experience Management

  • Ensure all stakeholders participating in current CCT led pan-regional initiatives are fully prepared to deliver on the experiences they are part of
  • Assist stakeholders, when necessary, prepare for the experiences, including staff training
  • Ensure all participating stakeholders understand the data they need to collect from consumers and are committed to collecting the data
  • Regular follow-up with participating stakeholder to ensure compliance
  • Conduct stakeholder reviews of the current experiences and use feedback to make changes that will improve them
  • Liaise with third-party operators who may be bringing groups to do the experiences and make sure that all participating stakeholders know about the tour and are prepared to give the tour guests a great experience
  • Aggregate the collected data and produce reports for media releases, CCT staff, Board of Directors and the Ministry of Tourism Culture and Sport.
  • Collect data for awards applications

Develop and operationalize new experiences

  • Research stakeholder landscape and viability of potential experiences (under a theme) as identified by CCT
  • Based on research, provide a framework of possible themed (bootlegging, trails, art and artisans, etc.) experiences that can be developed across the region
  • Engage stakeholders to be part of the experiences
  • Develop experiences that have opportunities for stakeholders to realize revenue and sales
  • Work with stakeholder partners to operationalize and launch the experiences

Other Duties as Required

Qualifications

  • Knowledge of base consumer, tourism business and economic impact metrics
  • Proven ability to collect stakeholder data and provide education on the importance of data collection
  • Excellent data analysis skills
  • Ability to interpret data in a usable way
  • Excellent communications skills
  • Proven ability to research and develop evidence-based tourism experiences
  • Proven ability to manage the logistics and stakeholders participating in tourism experiences
  • Excellent report writing skills

Apply

APPLICATION DEADLINE IS 5PM WEDNESDAY JULY 11, 2018.
PLEASE EMAIL COVER AND RESUME TO CTHIBEAULT@CENTRALCOUNTIES.CA

Marketing Manager

Position Title: Marketing Manager
Principal Work Location:
Head Office, Markham
Reports To: Director, Marketing & Communications B2C
Hours of Work: 37.5 hours per week
Salary Range: $62,000 – $68,000

Job Description

The Manager of Marketing, under the supervision of the Director of Marketing & Communications is responsible to manage, execute and deliver on the tactics and goals outlined in the CCT Marketing Strategy and adhere to the associated budget, in the following areas:  Social Media, Social Media Buying, SEO, Content Development and Digital Asset Management.  The position is also responsible to assist as necessary in the co-management of Media Influencers & Public Relations, B2B Marketing and Communications support, Graphic Design, Web Design Approvals and other communication projects.

Activities include but are not limited to content creation, vendor generated content approval, community management, managing creative as needed, support of brand guidelines, social media platform management, (SEM) media buying, (SEO) supervision, metrics reporting, B2C communications support while adhering to the marketing strategy and budget established by the Director of Marketing & Communications.

Key Responsibilities

1. Social Media Platform Management of all B2B and B2C channels including:

  • Managing the integrated social media calendar
  • Content creation and alignment with campaign strategies
  • Social Media Buying
  • Stakeholder support Manage the YDH and CCT online communities
  • Ensuring all vendor generated content is aligned with marketing strategy and current campaigns.
  • Approve all copy, scheduling, and protocol for crisis management;
  • Contesting
  • Reporting

2. Search Engine Marketing:

  • Execute marketing tactics in the digital space to grow organic visits and optimize website
  • Co-manage and collaborate with web development and Content Creation Services to ensure optimization and compliance
  • Report on performance ROI for SEO media buys

3. Digital Asset Management (DAM):

  • Manage DAM system including system upgrades, maintenance and user experience;
  • Establish tagging system, keyword selection, filing system, approval process;
  • Manage Image Bank Assistant (tagging, uploading, maintenance)

4. Communications (newsletters, articles and blogs)

  • Helps with approvals for content, layout and distribution of monthly B2B and B2C e-newsletters
  • Helps provide guidelines and content direction for all YDH generated articles and blogs
  • Ensures maximized exposure of all content across relevant channels

5. Media and Public Relations:

  • Assists with the vetting and hiring of media influencers
  • Fosters relationship with media influencers/journalists;
  • Helps to develop story ideas and engage uptake among bloggers and/or journalists to gain earned media on social platforms;

Skills and Qualifications

  • Post-secondary education in Communications, Marketing; post-graduate certificate in Public Relations and Marketing would be an asset;
  • A minimum of 5 years marketing with 3 of those years managing social media marketing and associated dashboards;
  • Demonstrated experience in using and realizing web and social media tools and opportunities for internet marketing initiatives;
  • Understands and is proficient in the following (but not limited to) marketing social media channels for businesses (Facebook, Google+, Youtube, Instagram, Snapchat, Pinterest, Twitter)
  • Experience in analytical/reporting tools (ex. Google Analytics, Sprout Social, Meltwater Social)
  • Strong computer proficiencies including:
  • Good analytical and problems-solving skills;
  • Good organizational and project management skills to handle multiple and often conflicting priorities within defined project parameters, and to oversee external service providers.
  • Excellent verbal and written communication skills (including copyrighting);
  • Valid driver’s license with daily use of a vehicle.
  • May be required to provide a criminal background check.
  • Other duties as assigned.

Working Conditions

Work is primarily carried out in an office environment with extensive computer use and manipulation of graphics programs; frequent travel within Central Counties to oversee projects as needed.  Ability to work remotely and maintain a home office.

Apply

Please submit resume and cover no later than Friday March 9, 2018 at 5pm to info@centralcounties.ca