Biking Summer Trails

Executive Director June Recap

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Happy Summer,

Hold onto your hats.  I know for many of you the busy season is right around the corner.  Central Counties is hard at work launching our summer campaign which includes the Road Trip Magazine, supporting content on yorkdurhamheadwaters.ca,  lots of media FAMS and bloggers to write about the great things to see and do in our region and the launch of the Temperance and Temptation experiences.  The Road Trip Magazine gets distributed through the Globe & Mail, the Ontario Travel Information Centres and CAA.  All of the articles have a call to action to visit yorkdurhamheadwaters.ca which expands on the content and helps consumers choose what they want to do while visiting our great region.  Once they get an idea of the opportunities here in Central Counties, they will be able to click directly to your website to make their plans. 

Google Analytics LogoLast summer we worked with a few stakeholders who placed a meta tag on their websites which tracked where their web traffic was coming from.  If you haven’t already done so, I suggest that you set your site up with Google Analytics.  It is a great way to see what methods are working the best.  We were able to track more than 27,000 leads (clicks from our website to the stakeholder site) just from one campaign.  We would love to know how many leads get sent to all of you from our website and online activities. 

Summer is also a great time to get a better understanding of who your customers are.  It really doesn’t take a lot of time.  I am sure you have been to a grocery or retail store and get asked what your postal code is as you checkout.  It really is as simple as that. If you train your staff to collect the postal code and city/town for each customer, you will be able to utilize our consumer data analysis program.  The $99 package includes full customer analysis, training on how to interpret the data and suggestions on how to utilize the information to drive more visitors to your location.  The world’s most successful businesses spend a good chunk of change figuring out how to get the most bang for their limited marketing dollars.  Central Counties is making it reasonably priced even for the smallest business.  More information about the program can be found here.

Temperance and TemptationAs I write this month’s update, I am listening to the audio files for the Durham Temperance and Temptation self-guided tour.  Delivered with the reserved properness of the early settlers, each chapter recounts the history of the area and the divisive effects of alcohol consumption and the temperance movement on the communities – illustrating them with interesting and funny stories.  I am really excited about these new self-guided experiences which are set to launch in early July.  Participants will take an incredible journey back in time and will be directed to visit several businesses along the way and encouraged to take as many “detours” as possible to visit even more of you during their travels.  

Temperance and Temptation Tour

What sets this apart from all of our other routes and itineraries is that the stakeholders are actively participating by providing a special experience for the participants, supporting the program through their marketing channels and tracking all of the visitors who come through the doors.  It really is taking our experiences to the next level and I look forward to speaking with you about how you can get involved with this or other new experiences we are creating.  I believe it is going to set us apart from the rest of the province and I can’t wait to jump in my car and take the journey’s!

Have an incredible and prosperous summer.  If you need us for anything, I am just an email away at cthibeault@centralcounties.ca.

Best regards, Chuck Thibeault

Central Counties AGM Member Spotlight Recipients 2018

Central Counties AGM Member Spotlight Recipients 2018

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Congratulations to Landman Gardens and Bakery,  King Township and The Second Wedge Brewing Co. who were this year’s recipient of the Member Spotlight presented at Central Counties June AGM. The Member Spotlight is presented annually for each region to a business that represents a strong tourism ready business model and works with Central Counties, its partner organizations and their community to build a product that keeps evolving and reaching for excellence.

Close to 100 region members attended the AGM at the newly opened Marriott Toronto Markham to learn about Central Counties programs and opportunities, hear the road the Member Spotlight recipients followed to boost their success and get an update from the Tourism Industry Association of Ontario (TIAO) on how to work through the Fair Workplaces, Better Jobs Act, that came into effect this year.  Nothing beats seeing the speakers in person, but if you missed the AGM, the TIAO, Central Counties and Member Spotlight presentations are posted here on centralcounties.ca – your B2B resource.

The Power of Collecting Customer Data

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In recent years, the ability to learn more about who your customers are, find out their likes, habits and what they do in their leisure time, including how to target your marketing has advanced beyond what many people would have ever thought possible. Advertising platforms such Google Adwords, Facebook Ads, and many more now allow you to create highly targeted ads that are shown only to your ideal customer, letting you directly pinpoint your market without wasting your budget on reaching demographics that don’t fit the profile of someone who would be interested in your business.

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Five Reasons You Should Explore Your Learning Potential

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We’ve all done it. You register for a webinar or a workshop and when the date comes, you find yourself too busy or not as interested in the topic as you were before, and you decide to pass on the event. Even with relevant and exciting content for our workshops – some of our best and targeted learning sessions go are under-attended. Here’s why you need to invest time in yourself and your business.

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B2B Resolutions to Start Your New Year

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2018 is almost upon us, and with the arrival of a new year comes everyone’s favorite thing, the impossible task of coming up with resolutions for the next 12 months. We have a few B2B suggestions for you to start the New Year proactively.
1. Be co-dependant! Your business isn’t meant to operate in a vacuum. Think about who in your area you could work with to create some powerful partnerships and share ideas for business growth.

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Tourism as a Career

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Tourism is a big business in Canada! Ontario alone accounts for 40 per cent of tourism jobs in Canada. In Ontario, the tourism sector accounts for 5.3 per cent of total jobs (389,000). While the industry continues to see growth, there’s a challenge to find skilled people to fill travel and tourism jobs. According to Tourism HR Canada, the number of unfilled tourism jobs is expected to reach 240,000 by 2035. If nothing is done to curb this potential labour gap, the potential revenue shortfall will reach $27.4 billion by the same year. However, there are hundreds of thousands of people looking for work.

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Successful Destination Management Planning Works!

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Great destinations are great places to live and work as well as to visit. Expanding a region’s tourism base can provide a wide range of benefits to businesses, employees and residents. When visitors spend discretionary income, that increases business profits, salaries and may benefit locals who are not directly engaged in the tourism sector. Well-managed destinations can also attract new investment to an area.

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