Central Counties B2C Brand is now York Durham Headwaters

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For Immediate Release

Our name has changed!

Markham, ON -We want to make it easier for you to find us! Central Counties Tourism has changed its name to York Durham Headwaters! http://yorkdurhamheadwaters.ca

Central Counties Tourism was established as a regional tourism organization in 2010 under a framework developed by the Ontario Ministry of Tourism and Culture.
The Ministry established 13 tourism regions, each with a strong RTO, to create a more competitive and coordinated tourism industry in Ontario.

“Our name change is aligned with our continued dedication to promoting the region and making our platforms even more accessible. York Durham Headwaters has built a strong brand in the tourism industry and we will continue to provide the same products and services”, Susan Boyle, Director of Communications and Marketing, Central Counties Tourism.

Central Counties Tourism works with the existing tourism offices within the regions of York and Durham, and Headwaters. We decided to officially change the name to reflect the region geographically and make it easier for our visitors to find us! Our focus remains unchanged: enhancing and building the region’s unique tourism offerings that appeal to our ideal guests. We help promote the region by developing brand, web, and digital strategy. We are keeping the Central Counties Tourism platform for our Corporate Brand and business platform.

Animated York Durham Headwaters Map

About Central Counties:

Central Counties Tourism was established as a regional tourism organization in 2010 under a framework developed by the Ontario Ministry of Tourism and Culture, following the completion of the Ontario Tourism Competitiveness Study. Our mandate is to identify sustainable best product and practices that will build a stronger and more competitive tourism industry within the region. We are funded by the Ontario Government and managed as a not-for-profit organization by a voluntary tourism industry board.

Central Counties Tourism works with the existing tourism offices within the regions of York and Durham, and Headwaters, who are each responsible for product development and marketing to tourism consumers within the local municipalities. Our mission is to increase tourism in the region by promoting and developing unique and competitive tourism products that attract high yield visitors from outside the Central Counties region.